About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Guest posting is a common practice in which you write a blog post for another blog. It’s typically a marketing tactic used to increase brand awareness, drive traffic, and invite engagement from a specific group. Blogs that accept guest posts usually have guidelines on their website.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Canadian businesses have embraced content marketing as an effective, affordable way to grow their company. It’s also the top way to engage consumers and turn current customers into the coveted repeat buyer. It does come with challenges, however, including production, management, and AI adoption.
Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
[DISCLOSURE: We may receive compensation for links to products on this website.] TORONTO, Sept. 17, 2024 /CNW/ — Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced its latest Small Business Now report. Featuring insights from small businesses (SMBs) and consumers across Canada, the […]
When most marketing departments think of working with influential bloggers, they envision sponsored posts and reviews. When it comes to press releases, they send out standard information in their usual format. By doing so, they’re missing an opportunity to be published on hundreds of blogs, free of charge.
Your Customer Acquisition Cost (CAC) is a critical part of calculating profit. You must track, monitor, test and optimize it, constantly tweaking it as you go. If you’re looking for investors, it’s an important number they’ll all ask for. Most of today’s CAC is based on online advertising. Luckily, the digital world comes with a […]
It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by platform. Enthusiasm for social media in Canada remains consistent in 2024, but analysis takes us deeper to reveal changes when new data is published.
Top Canadian Email Marketing Platforms with Data Sovereignty
by Melody McKinnon, Online Business & Marketing Manager - 1 Comment
How to Choose the BEST Domain Name for a Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
2025 Statistics and Tax Tips for Canadian Gig Workers
by Melody McKinnon, Online Business & Marketing Manager - No Comment
How Much is Your Online Business Worth?
by Melody McKinnon, Online Business & Marketing Manager - 3 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2024 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 89 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 78 Comments
