Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
Holidays bring plenty of opportunities to make sales and Valentine’s Day is no exception. It’s probably the most underutilized holiday in content marketing, however, which leaves lots of room for you and your business to use it to your competitive advantage.
Most entrepreneurs understand the importance of online reviews and star ratings, but many don’t realize how beneficial it is to actively manage them across the internet. Having a strategy to solicit, manage and market reviews can significantly boost your bottom line.
Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).
Your Customer Acquisition Cost (CAC) is a critical part of calculating profit. You must track, monitor, test and optimize it, constantly tweaking it as you go. If you’re looking for investors, it’s an important number they’ll all ask for. Most of today’s CAC is based on online advertising. Luckily, the digital world comes with a […]
Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.
Click-through rates are an important part of evaluating the success of search engine campaigns and organic traffic, yet they are limited when trying to reach solid conclusions that you can build a strategy upon. It takes a massive amount of data to reach actionable conclusions, that will hold up for a reasonable period of time […]
Busy Canadians often go online to find gifts, only to spend even more time wading through options and making comparisons. Websites that do everything they can to make the process more efficient and successful will often win the sale, but how do you do that?
By Darwin Liu Most ecommerce businesses rely heavily on advertising to draw customers to their websites and, in the case of retargeting, remind them of past visits or past purchase intentions. When it comes to measuring ad spend, there are a handful of common pitfalls that every ecommerce business must know how to navigate.