10 DIY Tips to Take Pro Product Photos for Ecommerce

10 DIY Tips to Take Pro Product Photos for Ecommerce

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflect the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]

5 Top Types of Email Coupons for Website Traffic and Sales

5 Top Types of Email Coupons for Website Traffic and Sales

Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them. Today, with the right tools you can send a digital coupon even more easily than […]

Inbound Marketing: 7 Ways to Diversify Your Traffic Sources

Inbound Marketing: 7 Ways to Diversify Your Traffic Sources

Search engine features, guidelines and rankings change on a regular basis. It has become almost impossible for the average person to comply with all of their demands and compete with not only other merchants, but also the search engine itself. They still serve up most of our organic traffic, but it seems wise to plan […]

5 Effective Social Media Platforms You Probably Haven’t Heard Of

5 Effective Social Media Platforms You Probably Haven’t Heard Of

Visibility has become an almost insurmountable challenge on today’s crowded internet. Even if you ‘pay to play,’ it’s becoming much more difficult (and expensive) to be seen on social media networks and search engines. These digital marketing spaces are ripe for disruption and poised for evolution, which may include specialty search engines and niche social […]

Top New Year’s Resolutions Bring Online Sales Opportunities

Top New Year’s Resolutions Bring Online Sales Opportunities

Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).

7 Ways Stealing Content from other Sites can Ruin Your Business

7 Ways Stealing Content from other Sites can Ruin Your Business

As a business writer of original content, I take pride in giving it all I have.  I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts.  Then, I apply writing and marketing skills to produce a useful, original article.

Affiliate Marketing Without a Website

Affiliate Marketing Without a Website

After joining an affiliate program (also known as a referral program or partner program), affiliate marketers usually begin by placing an ad on their website. Visitors to the website click on the text link or display ad, which takes them to the advertiser’s site via an affiliate tracking link. If the visitor makes a purchase […]