2024 Report: Social Media Use in Canada (Statistics)

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2024 Report: Social Media Use in Canada (Statistics)

It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by platform. Enthusiasm for social media in Canada remains consistent in 2024, but analysis takes us deeper to reveal changes when new data is published.

Study: Cautious Canadians Prefer Traditional Ecommerce and AI

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Study: Cautious Canadians Prefer Traditional Ecommerce and AI

CANADA, June 2024 – The retail industry is constantly grappling with new, emerging technologies, and brands are having to innovate to keep up with new trends. So how are these changes affecting the buyer journey and brand trust, and are Canadian consumers welcoming these technological advancements?

How to Find Info for Your Online Customer Profile (Avatar/Persona)

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How to Find Info for Your Online Customer Profile (Avatar/Persona)

Canadian businesses are finally embracing the internet as a sales and marketing tool. One of the first things that may come as a surprise in the digital world, are the differences between online and offline shoppers. That naturally extends to the profiles of their ideal customers.

JULY: Monthly Tips to Grow Your Canadian Small Business Online

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JULY: Monthly Tips to Grow Your Canadian Small Business Online

About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]

10 DIY Tips to Take Pro Product Photos for Ecommerce

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10 DIY Tips to Take Pro Product Photos for Ecommerce

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflect the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]

5 Top Types of Email Coupons for Website Traffic and Sales

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5 Top Types of Email Coupons for Website Traffic and Sales

Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them. Today, with the right tools you can send a digital coupon even more easily than […]

Inbound Marketing: 7 Ways to Diversify Your Traffic Sources

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Inbound Marketing: 7 Ways to Diversify Your Traffic Sources

Search engine features, guidelines and rankings change on a regular basis. It has become almost impossible for the average person to comply with all of their demands and compete with not only other merchants, but also the search engine itself. They still serve up most of our organic traffic, but it seems wise to plan […]

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