About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Most people are shopping with care as we brace for a recession in Canada and around the world. They’re using the internet to find the best deals, both online and offline.
If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflect the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]
Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them. Today, with the right tools you can send a digital coupon even more easily than […]
Search engine features, guidelines and rankings change on a regular basis. It has become almost impossible for the average person to comply with all of their demands and compete with not only other merchants, but also the search engine itself. They still serve up most of our organic traffic, but it seems wise to plan […]
Visibility has become an almost insurmountable challenge on today’s crowded internet. Even if you ‘pay to play,’ it’s becoming much more difficult (and expensive) to be seen on social media networks and search engines. These digital marketing spaces are ripe for disruption and poised for evolution, which may include specialty search engines and niche social […]
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).
Busy Canadians often go online to find gifts, only to spend even more time wading through options and making comparisons. Websites that do everything they can to make the process more efficient and successful will often win the sale, but how do you do that?
As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a useful, original article.
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by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 78 Comments
