For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as […]
Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results.
Business to Business (B2B) marketing is challenging. As Canadian businesses bring their companies online, many struggle to reach their business target market on the Internet. That makes each and every website visit a precious accomplishment. The last thing we want to do is lose these elusive buyers to a bad website experience. In a new […]
A recent Ipsos poll done in cooperation with the BC Association of Integrated Marketers, reached into the minds of British Columbia marketing professionals. The resulting statistics provide insight into the practices, concerns and information sources of these Canadian experts.
Canadian businesses are getting ready to take on eCommerce but the majority of them aren’t there yet. According to Statistics Canada, only 13% of Canadian companies sold goods and/or services online in 2013, totaling about $136 billion (up from $122 billion in 2012). 64% of those companies were larger enterprises, which sold about $87 billion […]
Since eCommerce is relatively new to Canadian businesses, every week we’re asked by our readers for recommendations in one product category or another. A couple of weeks ago, for example, we were asked to recommend all standard issue equipment and software for a startup web-based company. We’ve also received several requests lately from brands and […]
Every statistic and guru prediction has told us Canada is ready to rock online business. They’re slowly putting eCommerce in place, utilizing online marketplaces, participating in online marketing, and getting a grip on multi-channel retail. Businesses are embracing eCommerce with good reason. At the Retail Council of Canada’s STORE 2014 conference, Keith Anderson, VP & […]
Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you a brand advocate guide called Motivate and Reward Your Customer, Employee and Blogger Advocates. Most Canadian brands now recognize the importance of online endorsements from individuals, especially bloggers. Advocates on a smaller scale can be very powerful […]
Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you a nine-part course designed to help marketers generate leads via social media, Social Media for Lead Generation. Social media is one of the top tools for lead generation, if it’s used correctly. With more than 19 million […]
I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best […]