Canadian Moms’ Top 7 Social Media Networks ©

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

Marketers Reveal Their Most Effective Social Marketing Tactics ©

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors.  While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]

March Free Guide of the Month: B2B Email Marketing

Each month we bring you a new, free guide, report or whitepaper. This month, it’s The Complete Guide to B2B Email Marketing. Business to business (B2B) marketing can be challenging through any channel.  When we have to compete for space and attention in an entrepreneur’s or other professional’s inbox, the challenge is that much more […]

Personalization VS Privacy for Canadian Consumers (Infographic)

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

Tech and Social Web Dominate the Most Influential Brands in Canada ©

Ipsos has released the results of its study, The Most Influential Brands in Canada 2013. The data is from a December, 2013 survey of 5,008 adult residents of Canada. Tech companies, including social media, make up half of the brands that most influence Canadians overall. Canadian Millennials are the most influenced by the Internet, while […]

Writing with Clarity Online: Cheat Sheet (Infographic) ©

Writing with Clarity Online: Cheat Sheet (Infographic) ©

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity.  One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

How Social Media Engagement Impacts Search Ranking ©

Social media engagement can benefit Canadian businesses in a myriad of ways.  We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

February Free Guide of the Month: Marketing Metrics & Analytics

Each month we bring you a new, free guide, report or whitepaper.  This month, it’s The Definitive Guide to Marketing Metrics and Analytics. ? Do you find it difficult to rate the success of your marketing based on solid data? ? Are you struggling to find the right metrics to demonstrate the success of your […]

Co-operative Social Media Engagement Groups for Canadian Businesses ©

Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion. We’ve been testing social media engagement groups for over a year and have been impressed with […]

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