Co-operative Social Media Engagement Groups for Canadian Businesses ©

Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion. We’ve been testing social media engagement groups for over a year and have been impressed with […]

Canadians Spending More Online Than Ever (Stat’s & Infographic) ©

Canadians are some of the most enthusiastic Internet users in the World, but we were always a little more hesitant than other countries when it came to purchasing online.  That’s changing quickly as we get more comfortable with online shopping.  The 2013 eCommerce Special Feature Report just released by Ipsos, indicates Canadians are spending more […]

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

This is an unsolicited review. A few weeks ago, I was lucky enough to win a copy of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, by Jeff Fromm and Christie Garton, from Marketing Sherpa. I was so impressed with the wealth of information, data, insights and strategic tools offered […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline.   In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Connected Canadians: eCommerce and Internet Use Statistics ©

Connected Canadians: eCommerce and Internet Use Statistics ©

With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]

How to Sell Content Marketing to Skeptics ©

How to Sell Content Marketing to Skeptics ©

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]

Digital Platforms Support the Canadian Economy (Infographic) ©

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy.  Part of that industry is the digital platform sub-sector.  The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]

CFIB Launches Canadian Small Business Directory ©

The Canadian Federation of Independent Business (CFIB) has launched a new Canadian small business directory and deal-finder.  Shop Small Biz is an online, Canada-wide search tool dedicated exclusively to Canadian independent small/medium/home-based businesses.  It is free for both businesses and consumers to use. The site explains, “Shop Small Biz is an initiative to empower small […]

Top Reasons Canadians Share Content on Social Media (Statistics) ©

A 2013 global survey from Ipsos Open Thinking Exchange indicates Canadians who have shared content in the past month, did so for a variety of reasons.  The statistics were collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior.

Winning Canadian Back-to-School Sales Online (Statistics) ©

The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012.  Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget.  Quebec will spend the most […]

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