7 Ways to Reach More Canadian Facebook Users ©

7 Ways to Reach More Canadian Facebook Users ©

Facebook announced this week that there are 19 million active Canadian Facebook users each month, and 14 million of those are daily users.  In fact, at 74% Canada’s daily Facebook usage is above the global average (61%) and higher than the US average (70%). That’s a huge pie and most of us are hungry for […]

Motivation and Tips for Your First Year of Blogging ©

Motivation and Tips for Your First Year of Blogging ©

Many Canadian businesses and potential bloggers are intimidated by (or frustrated with) building a following.  Starting a Blog is like walking onto the stage of an empty concert hall and starting to sing.  Maybe you’ve put out a few flyers and told your friends, but to fill the theatre you have to entice them with […]

Canadian SmartPhone Shopping and Ad Response (Statistics) ©

A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute.  Merchants offering a personalized experience enjoy a much higher rate of sales and engagement.  In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]

French Social Networking in Quebec (Statistics & Tips)

French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO.  It is probable that a lack of French content on social networks is to blame.  This information can benefit Canadian businesses that include Quebec in their geographical target market.

Social Media Strategy: The Who, What, When, Where, Why and How ©

There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy.  The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales.  Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses. “When we asked marketers in the 2013 Marketing Sherpa SEO Marketing Benchmark Survey about which types of search had the biggest impact […]

What are Pro Canadian Marketers up to in 2013/2014? (Statistics) ©

Peering inside professional marketing minds to get a glimpse of their strategies can help Canadian businesses identify key elements to base their own marketing strategy on.  We can pinpoint trends, while also determining where it would be best to colour outside the lines to maintain originality.  Marketing data validates our plans, inspires new strategies, and […]

Economical Hiring – A Marketing Assistant Can Manage Your Online Presence ©

Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business.  From eCommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there.  They’re often not in the position to hire someone with a degree, yet […]

7 Free Canadian-Theme Blank Banners

We’re so proud to be Canadian that we wanted to share some free Canadian-theme blank banners for you to customize for your Canada Day online marketing campaigns.  All have been designed in standard banner sizes.  Simply save the banners to your computer, open them in your favourite design program and add text.  They are free […]

7 Ways Stealing Content from other Sites can Ruin Your Business ©

7 Ways Stealing Content from other Sites can Ruin Your Business ©

As a business writer of original content, I take pride in giving it all I have.  I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts.  Then, I apply writing and marketing skills to produce a useful, original article. Unfortunately, dedication to quality work puts a target on my […]