When most marketing departments think of working with influential bloggers, they envision sponsored posts and reviews. When it comes to press releases, they send out standard information in their usual format. By doing so, they’re missing an opportunity to be published on hundreds of blogs, free of charge.
Popular blogs with a respectable page rank (PR) or domain authority (DA) are the usual target for public relations (PR) professionals or brands looking for influencers. While it is no longer a method of increasing link popularity for search engines, a domain rank of three or higher (or domain/page authority of 30 or higher) gives […]
Since eCommerce is relatively new to Canadian businesses, every week we’re asked by our readers for recommendations in one product category or another. A couple of weeks ago, for example, we were asked to recommend all standard issue equipment and software for a startup web-based company. We’ve also received several requests lately from brands and […]