Report: Amazon VS Temu in Race to the Bottom – How SMBs Can Compete

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Report: Amazon VS Temu in Race to the Bottom – How SMBs Can Compete

CHARLESTON, SC. — February 25th, 2025 A new study by Omnisend, a leading ecommerce marketing company, looked into two of the biggest ecommerce rivals of the past year — Temu and Amazon — to find out how many items match on both platforms and what strategies they use to compete. The research finds that while […]

7 Online Marketplaces for Profitable Product Ideas

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7 Online Marketplaces for Profitable Product Ideas

Whether you’re looking for popular products to add to your physical inventory or drop shipping, selecting products that have a good chance of being profitable best sellers is a perpetual challenge. Luckily, there are a variety of marketplaces online that can guide your decisions, based on what’s currently trending at the consumer and wholesale level.

How to Start an Affiliate Program for a Canadian Business

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How to Start an Affiliate Program for a Canadian Business

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made.

Max Your Margins Online With These Profitable, Popular Products

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Max Your Margins Online With These Profitable, Popular Products

Ecommerce is the fastest-growing segment in Canada’s digital economy.  Retail ecommerce in Canada is expected to bring in over $117.06 billion in 2024, according to eMarketer. Canadian sellers who want to meet this demand with profitable products, must consider everything from the wholesale price to market saturation. A little inside knowledge can further ensure success […]

Here’s How Canadian Small Businesses are Defeating Temu

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Here’s How Canadian Small Businesses are Defeating Temu

CHARLESTON, SC. — October 2, 2024 — While SMBs competing with marketplaces like Amazon isn’t new, the rapid rise of Chinese marketplaces like Temu will likely disrupt holiday sales for ecommerce brands this year. Omnisend’s research has revealed that 39% of Canadian online shoppers have shopped at Temu in the past year, and with Amazon […]

2024 Shopping Days in the 4th Quarter (Infographic)

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2024 Shopping Days in the 4th Quarter (Infographic)

The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.

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