Online marketplaces are huge in Canada, even though we have less of them. While Amazon Canada is the one most frequented, Canadian online shoppers love having a few other choices available to them as well (such as Walmart Canada). A UPS study found ninety-six per cent of online shoppers in Canada have made an online marketplace […]
The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]
Fraudulent online transactions are the dark side of eCommerce. The Internet is the “wild west” of fraud in a world that is becoming more secure at the offline payment level. It has become a point of easier access, without signatures, PIN numbers and chips.
It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]
It’s been 20 years since the first Canadian eCommerce transactions, but it has only been in the past five years or so that Canadian consumers and businesses have really embraced it. As their online shopping increased, so did their demands. Fortunately, it isn’t difficult to meet those demands when we know what they are. This […]
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
Seventy-six percent of Canadians are purchasing online, and will be spending 39 billion by the end of 2019, according to a 2017 eTail Canada report. The 2018 Online Marketplaces Report by Internet Retailer cites a UPS study that found ninety-six percent of online shoppers in Canada have made an online marketplace purchase. Online marketplaces offer […]
Digital wallets (also known as mobile wallets or eWallets) usually refer to an online service that provides a secure, virtual storage space to facilitate point-of-sale (POS) transactions and access related information. They store encrypted information, such as credit cards and reward cards, and often perform tasks like automatically filling out online order forms. Most can […]
The 2018 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada, and using the Internet as a tool for comparison shopping. The low Canadian dollar, coupled with the “buy Canadian” mindset of late, is expected to keep more retail […]
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