Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]

Max Your Margins Online With These Profitable, Popular Products

Max Your Margins Online With These Profitable, Popular Products

Ecommerce is the fastest-growing segment in Canada’s digital economy.  Retail ecommerce in Canada brought in over $117.06 billion in 2024, according to eMarketer. Canadian sellers who want to meet this demand with profitable products, must consider everything from the wholesale price to market saturation. A little inside knowledge can further ensure success in online retail.

In-House Inventory Management for Online Businesses

In-House Inventory Management for Online Businesses

Many small or home-based businesses in Canada plan to keep their inventory in whatever space they can find or afford. It might be in a garage, basement, self-storage, or leased space in a warehouse. You may sell products from this location, or process inventory before it’s shipped to a fulfillment centre.

The Top 3 Free (and Easy) Ecommerce Platforms

The Top 3 Free (and Easy) Ecommerce Platforms

When aspiring digital entrepreneurs learn of the internet’s profit potential, they want in on it. As they begin to navigate the path to online sales, they’re immediately faced with a decision (and expense). “Which ecommerce platform should I use, and can I afford it in the startup phase?” It’s a tough question to answer, especially […]

Checklist: How to Start an Online Store (Ecommerce Business) in Canada

Checklist: How to Start an Online Store (Ecommerce Business) in Canada

The most exciting and intimidating thing to happen in retail in the past couple of decades, is ecommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.

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