Checklist: How to Start an Online Store (eCommerce Business) in Canada

Checklist: How to Start an Online Store (eCommerce Business) in Canada

The most exciting and intimidating thing to happen in retail in the past couple of decades, is eCommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]

15 Ways to Make Men Merry as they Holiday Shop Online

15 Ways to Make Men Merry as they Holiday Shop Online

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

Dropshipping Secrets: Profiting From Product Trends

Dropshipping Secrets: Profiting From Product Trends

Product Trends are identified by analyzing the latest consumer behaviours, and anticipating future demand with data & instinct. Trends are especially important to drop shippers, because they have a unique ability to test & change products rapidly. Mastering the art of trend spotting and related product selection makes drop shipping more profitable, and addresses competition […]

Do You Have Enough Time and Money to Start Selling on Amazon?

Do You Have Enough Time and Money to Start Selling on Amazon?

More and more Canadians are considering internet side hustles, home-based businesses, or selling their products online. Amazon provides a platform to quickly and profitably turn those dreams into reality, even if you’re new to online business. Within three months, most beginners have their Amazon business started and their first live listing. Almost all of them […]

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