Start Holiday Online Marketing While Respecting Remembrance Day ©

Start Holiday Online Marketing While Respecting Remembrance Day ©

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

Canada’s Shopify Powers Over 500,000 Businesses in 175 Countries

Canada’s Shopify Powers Over 500,000 Businesses in 175 Countries

Shopify has proven itself to be another Canadian tech success story. The leading multi-channel, cloud-based eCommerce platform rapidly grew its services to assist virtually any type of online business in every niche. You can easily build a website and accept payments both online and offline. They facilitate all types of marketplaces, including Amazon and social […]

Walmart Canada Launches Third-Party Seller Online Marketplace

Walmart Canada Launches Third-Party Seller Online Marketplace

Canadian companies wanting to sell their products online through hot marketplaces like Amazon, now have another option. Walmart has announced the expansion of its global online marketplace to Walmart Canada’s flagship online store, Walmart.ca. Access to their customers and increased visibility could help Canadian sellers level the playing field in a highly-competitive space.

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

The 2017 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada and using the Internet as a tool for comparison shopping. With the low loonie, you may even bring in some American back-to-school shoppers. eCommerce brings the World to […]

The State of eCommerce in Canada, by the Numbers

The State of eCommerce in Canada, by the Numbers

Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]

10 Tips for Taking Product Photos That Sell Online ©

10 Tips for Taking Product Photos That Sell Online ©

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]

How to Start an Affiliate Program for a Canadian Business ©

How to Start an Affiliate Program for a Canadian Business ©

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]

Online Marketplaces for Canadian Sellers

Online Marketplaces for Canadian Sellers

76% of Canadians are purchasing online, and will be spending 39 billion by the end of 2019, according to a 2017 eTail Canada report. Online marketplaces offer a way to sell online with or without a website of your own. They also allow you to sell on some of the hottest online shopping sites in […]

How to Tap Into the Exploding Canadian eCommerce Market

How to Tap Into the Exploding Canadian eCommerce Market

The Canadian eCommerce market has grown 16.8% to 29.6 billion, according to a 2017 eTail Canada report.  Continued growth is expected at 14.8% in 2017.  76% of Canadians are purchasing online, and will be spending 39 billion by the end of 2019 (9.5% of all Canadian retail sales).  Online sales growth in this country has […]

Canadian Stores Can Grab Global Online Shoppers ©

Canadian Stores Can Grab Global Online Shoppers ©

There has been much concern about Canadians cross-border shopping in the U.S. since the World embraced eCommerce. More than 90% of Canadians shop across the border these days, justifying that concern, but it’s not so bad compared to the 82% global average. It’s important to note that Americans and those residing in other countries also […]