In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
Product Trends are identified by analyzing the latest consumer behaviours, and anticipating future demand with data & instinct. Trends are especially important to drop shippers, because they have a unique ability to test & change products rapidly. Mastering the art of trend spotting and related product selection makes drop shipping more profitable, and addresses competition […]
More and more Canadians are considering internet side hustles, home-based businesses, or selling their products online. Amazon provides a platform to quickly and profitably turn those dreams into reality, even if you’re new to online business. Within three months, most beginners have their Amazon business started and their first live listing. Almost all of them […]
It’s going to be a record-breaking year in online sales this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit. We now know online […]
Canadian online retailers and individual sellers are eagerly pursuing the opportunities that drop shipping brings, only to hit a brick wall when it comes to finding Canadian wholesalers/manufacturers/distributors who offer drop shipping services.
Drop shipping is a hands-free, wholesale fulfillment option available to online sellers of any size, working under a variety of business models. In short, the manufacturer fulfills orders on behalf of the retailer and ships them directly to the customer. Arrangements are usually made to make it appear that the order has come directly from […]
We’ve been receiving a lot of email about the new Federal Government + Shopify initiative, Go Digital Canada. Canada’s small, independent retailers are especially interested in trying it, but wonder if the time & money would be better spent elsewhere. The following guide will help to clarify your choices, and ultimately result in the best […]
Back-to-school 2020 will be unlike any year the world has ever experienced. The uncertainty has students, parents and retailers antsy and concerned.
As the entire world is scrambling to come back to normalcy under the COVID-19 pandemic-induced social distancing guidelines, brick-and-mortar retailers are shifting gears to rapidly embrace digital technologies to bridge the physical distance and navigate the crisis. With increased competition from e-commerce, reduced foot traffic and low consumer confidence, the need to build digital capabilities […]
Offering subscription options to shoppers is a newer, direct-to-consumer eCommerce model that revolves around recurring deliveries. In short, products are automatically sent to customers at certain time intervals (usually at a discount). It could be recurring orders for individual products, consumables, or surprise subscription boxes.