SEO – 15 Easy Ways to Show Search Engines You’re Canadian

SEO – 15 Easy Ways to Show Search Engines You’re Canadian

Some of the most commonly-used search terms among Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the physical location of business websites, be that […]

Start Holiday Marketing Online While Respecting Remembrance Day

Start Holiday Marketing Online While Respecting Remembrance Day

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

Coping With Customs When Shipping Products From Canada

Coping With Customs When Shipping Products From Canada

Selling your products online comes with many opportunities to reach consumers in a global market. Many Canadian eCommerce businesses ship to the US and beyond. That said, Canadian small businesses have only recently begun to embrace eCommerce in general, let alone selling to international markets. Individual sellers often find it that much more intimidating. Sadly, […]

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

20 Ways Canadian Online Retailers Can Win 2019 Back-To-School Sales

20 Ways Canadian Online Retailers Can Win 2019 Back-To-School Sales

The 2019 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada, and using the Internet as a tool for comparison shopping and bargain hunting.  In fact, 87 percent of Canadians made an online purchase in 2018, according to the […]