Top New Year’s Resolutions Bring Online Sales Opportunities

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Top New Year’s Resolutions Bring Online Sales Opportunities

Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).

Report: Holiday Sales Critical For Small Business Profitability

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Report: Holiday Sales Critical For Small Business Profitability

It comes as no great surprise that the holiday season is critical to small business profitability every year, but just how vital is it for their survival? The following report summarizes the findings of one of the oldest email marketing platforms, Constant Contact. [DISCLOSURE: We may receive compensation for links to products on this website.] […]

Coping With Customs When Shipping Products From Canada

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Coping With Customs When Shipping Products From Canada

Selling your products online comes with many opportunities to reach consumers in a global market. Many Canadian eCommerce businesses ship to the US and beyond. That said, Canadian small businesses have only recently begun to embrace eCommerce in general, let alone selling to international markets. Individual sellers often find it that much more intimidating. Sadly, […]

Global Ecommerce Market will Hit $9.3 Trillion by 2027

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Global Ecommerce Market will Hit $9.3 Trillion by 2027

There has been some confusion regarding ecommerce growth over the past couple of years. Online shopping grew exponentially during the pandemic, which naturally slowed as offline shopping opened up again. However, the growth of ecommerce around the world continues, even as the digital market share drops to more normal levels. The following data supports and […]

5 Ways Frugal Canadians Will Save Money This Holiday Season

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5 Ways Frugal Canadians Will Save Money This Holiday Season

It is more critical than ever that we get to know our ideal target market, including how their mindset may have changed due to economic conditions. The same customer that could spend a lot of money on holiday gifts four years ago, may be in a much different financial situation right now. Check out the […]

2023 Shopping Days in the Fourth Quarter (Infographic)

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2023 Shopping Days in the Fourth Quarter (Infographic)

The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.

Canadian Small Businesses Counting on Local Holiday Shoppers

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Canadian Small Businesses Counting on Local Holiday Shoppers

TORONTO–(BUSINESS WIRE)– Intuit (NASDAQ: INTU), the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced the findings from a new global survey by QuickBooks uncovering 2022 holiday shopping trends in Canada. The survey reveals that shopping local could make or break the holiday season for small business retailers, with 72 […]

How to Respectfully Start Holiday Marketing Before Remembrance Day

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How to Respectfully Start Holiday Marketing Before Remembrance Day

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

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