Canadian Sales Archives ⋆ Online Business Canada

Use the Marketing Flywheel to Grow Your Business (Infographic)

By Melody McKinnon on May 25, 2020 1 Comment Canadian marketing, Canadian Sales, infographic

There’s been plenty of buzz about flywheels in marketing circles, especially among funnel fans. While the basic sales funnel is a marketing method, the flywheel is a sales growth strategy that can become the base of your long-term marketing plan. It’s been designed and refined based on expert experience and extensive testing in the field.

May Free Course of the Month: Social Media for Lead Generation

By Melody McKinnon on May 6, 2014 3 Comments Canadian marketing, Canadian Sales, social media

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you a nine-part course designed to help marketers generate leads via social media, Social Media for Lead Generation. Social media is one of the top tools for lead generation, if it’s used correctly. With more than 19 million […]

By Melody McKinnon on April 12, 2014 3 Comments Canadian business, Canadian marketing, Canadian Sales, Canadian statistics

I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best […]