It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online. Thirty-two percent of Canadians said they plan to buy more online this year, according to Canada Post, and that survey was conducted before the pandemic hit.
It comes as no great surprise that the holiday season is critical to small business profitability every year, but just how vital is it for their survival? The following report summarizes the findings of one of the oldest email marketing platforms, Constant Contact. [DISCLOSURE: We may receive compensation for links to products on this website.] […]
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
Selling your products online comes with many opportunities to reach consumers in a global market. Many Canadian eCommerce businesses ship to the US and beyond. That said, Canadian small businesses have only recently begun to embrace eCommerce in general, let alone selling to international markets. Individual sellers often find it that much more intimidating. Sadly, […]
Self-employment through a home-based business is a dream many Canadians have, and lots of us are making that dream come true. The internet has made it relatively easy to start a business at home, either full time or as a side hustle. However, it’s difficult to choose the right type of business from the growing […]
As online businesses become aware of their legal responsibilities in regards to privacy, we’ve received more and more questions about Data Sovereignty. Following are the most frequently asked questions to date.
What would we do if we lost our internet connection for a long period of time? It’s practically unfathomable in today’s connected world. However, events over the past few years have taught us the unthinkable DOES happen and the devastation it can cause for unprepared Canadian small businesses. The most critical lesson we learned is […]
People who are able to work remotely will often do so from their own home. Others take their option to be mobile to the extreme, traveling the world and living in different countries while they operate their business from their laptop. These travelling entrepreneurs are often referred to as ‘Digital Nomads’.
In Canada, there are many businesses that need websites, social media and videos translated into Canadian French, aboriginal or other languages that reflect the cultural diversity of this country. If you’re qualified, you can make a good living with digital content translation as a home business, or even start an agency of your own.
Online business and digital marketing can change in an instant, like anything based on technology these days. It’s critical for businesses to stay on top of changes so they can remain competitive and profitable in this perpetual state of evolution. It’s tough for books to keep pace because by the time they’re published, the information […]