Canadian statistics Archives ⋆ Online Business Canada

Top 6 Ecommerce Platforms for Digital Product Downloads

By Melody McKinnon on November 8, 2020 2 Comments Canadian e-commerce, Canadian statistics, Canadian web-based business, publishing

Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]

Report: Digitized Canadian Companies More Resilient Through COVID-19

By Melody McKinnon on October 30, 2020 1 Comment Canadian small business, Canadian statistics, Digitization

Provided by SAP Canada: TORONTO, Oct. 29, 2020 /CNW/ – A new SAP study conducted in partnership with IDC Canada discovered that companies that were well into their digital transformation, performed better through the COVID-19 pandemic, while companies without a robust digital strategy are being left behind.

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

By Melody McKinnon on June 20, 2020 6 Comments Canadian marketing, Canadian statistics, multi-channel marketing Canada, Search Engine Optimization (SEO)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

Remote Hiring, Virtual Employment and Telecommuting in Canada

By Melody McKinnon on March 13, 2020 6 Comments Canadian business, Canadian statistics, Telecommuting Canada, work at home Canada

From ‘The Cloud’ to business phone collaboration systems, it has never been more practical and profitable to facilitate telecommuting (AKA virtual commuting, mobile commuting, teleworking, remote working). Part-time or full-time virtual teams have many proven benefits for employers, staff, and the environment.

2020 Multi-Source Report: The Canadian Online Shopper

By Melody McKinnon on February 12, 2020 No Comment Canadian consumers, Canadian demographics, Canadian e-commerce, Canadian statistics

Understanding the Canadian online shopper is critical in attracting new customers and encouraging repeat purchases through customer loyalty. Canadian businesses rely heavily on customer loyalty because our population is small, but we also enjoy an advantage in how spread out and rural the population is. When there’s less available locally, shoppers are more likely to […]

Digital Marketing: Canadians Are Waiting for You Online (Infographic)

By Melody McKinnon on August 19, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, infographic

Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.

Survey Finds Canadian Small Businesses Optimistic in Spite of Challenges

By Melody McKinnon on August 5, 2019 1 Comment Canadian entrepreneur, Canadian small business, Canadian statistics, website development

Almost half of Canadians surveyed responded that they expect their business to grow at least 25 per cent in the next three to five years, according to a new GoDaddy Survey.

2019 Report: Social Media Use in Canada

By Melody McKinnon on June 30, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

Traditional vs. Digital Ad Spending in Canada

By Melody McKinnon on June 9, 2019 1 Comment Canadian marketing, Canadian statistics

Canadian marketers know they need to be where Canadian consumers are. 2018 was the first time companies spent more on digital marketing than advertising on traditional media (TV, radio and print), according to a recent eMarketer report. However, savvy marketers have been investing more into digital than traditional media for quite some time now. Just […]

Ecommerce in Canada: 2019 Statistics, Insights and Infographic

By Melody McKinnon on April 2, 2019 3 Comments Canadian consumers, Canadian e-commerce, Canadian statistics, omni-channel Canada

19.8 million Canadians shop online, and they’re expected to spend $39 billion online in 2019 (nearly double what was spent in 2016). While businesses in this country have improved their online presence, they continue to struggle with grabbing online shoppers, convincing them to buy, and turning them into loyal customers.