Canadian statistics Archives - Canadian's Internet Business

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

By Melody McKinnon on September 7, 2018 6 Comments Canadian marketing, Canadian statistics, multi-channel marketing Canada, Search Engine Optimization (SEO)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

Canadian Consumers & Online Retailers are Embracing Digital Wallets

By Melody McKinnon on August 15, 2018 2 Comments Canadian consumers, Canadian e-commerce, Canadian mCommerce, Canadian Retail, Canadian statistics

Digital wallets (also known as mobile wallets or eWallets) usually refer to an online service that provides a secure, virtual storage space to facilitate point-of-sale (POS) transactions and access related information. They store encrypted information, such as credit cards and reward cards, and often perform tasks like automatically filling out online order forms. Most can […]

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 1 Comment Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least. Online marketers need more than a basic awareness of social media use in this country, however. Targeted campaigns require data pertaining to […]

Report: Connected Canadian Customers on Tech, Trust and Experience

By Melody McKinnon on June 12, 2018 No Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics

To maximize sales, you have to know what your customers want and expect from you. Unfortunately, that’s getting more and more difficult for online businesses to pinpoint. Just when we think we have it figured out, technology changes or new trust issues arise. Further complicating matters is that the scope of customer expectations has broadened […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

By Melody McKinnon on May 12, 2018 5 Comments Canadian consumers, Canadian marketing, Canadian statistics

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]

Canadian Shopping Data Reveals How to Capture Sales Online & In-Store

By Melody McKinnon on April 13, 2018 1 Comment Canadian e-commerce, Canadian mCommerce, Canadian Retail, Canadian statistics, omni-channel Canada

A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]

2018 Report: Canadian Social Media Use Statistics

By Melody McKinnon on March 1, 2018 2 Comments Canadian marketing, Canadian statistics, social media

Canadian marketers keep a close eye on who is using social media in Canada, as well as which platform they visit most. We’ve combined data from various sources to give you a broader picture of social media use in Canada. This information will allow you to make more informed decisions and better predict the outcome […]

By Melody McKinnon on February 26, 2018 4 Comments Canadian marketing, Canadian Mobile Marketing, Canadian statistics, Ezine / Newsletter Publishing

Overcome the Big 5 Challenges Facing Email Marketers ©

Email is still the most popular and potentially lucrative tool in cyberspace. It retains its lead in every age group over social media networks in Canada, which is significant considering Canada leads the World in social media usage. Smart marketers continue to focus on email as a marketing tool, but two recent reports agree that […]

A Staggering 90% of Canadian Online Moms Love YouTube

By Melody McKinnon on January 24, 2018 2 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

Online Shopping in Canada is “Surging”

By Melody McKinnon on January 3, 2018 1 Comment Canadian consumers, Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business

The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]