25% of Canadians Have a Side Hustle, Almost Half Sell Online

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25% of Canadians Have a Side Hustle, Almost Half Sell Online

A new Omnisend survey of more than 1,000 Canadians shows that side hustles are quickly becoming a defining feature of modern work culture. As many as 25% in Canada currently run one, with the vast majority (72%) motivated by financial need. Of those, 48% have turned to online sales, with 70% of them earning on […]

The Best Ecommerce Platforms for Digital Product Downloads

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The Best Ecommerce Platforms for Digital Product Downloads

Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]

AUGUST 2025: Tips to Grow Your Canadian Small Business Online

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AUGUST 2025: Tips to Grow Your Canadian Small Business Online

About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]

Research: New Consumer Landscape is Driven by ‘Valuespending’

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Research: New Consumer Landscape is Driven by ‘Valuespending’

Editor’s Notes You may not be familiar with the term Valuespending, used throughout the below press release. Otherwise known as Values-Based Spending, Valuespending brings deeper meaning to how we budget and spend our money. With considerations like values, goals, national loyalty, charity, and quality-of-life, it turns each transaction into a mindful, purpose-driven, fulfilling experience.

Canadian Shopper Attitudes: 6 Ways We Differ From Global Trends

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Canadian Shopper Attitudes: 6 Ways We Differ From Global Trends

Every time a retail business from another country launches in Canada, either physically or online, I wonder how long it will last. Their success hinges on not only knowing the Canadian market, but also how we differ from international markets the company is already in. It’s an honest mistake. Most of us assume Canadian shopping […]

Here’s How Canadian Small Businesses are Defeating Temu

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Here’s How Canadian Small Businesses are Defeating Temu

CHARLESTON, SC. — October 2, 2024 — While SMBs competing with marketplaces like Amazon isn’t new, the rapid rise of Chinese marketplaces like Temu will likely disrupt holiday sales for ecommerce brands this year. Omnisend’s research has revealed that 39% of Canadian online shoppers have shopped at Temu in the past year, and with Amazon […]

2024 Report: Social Media Use in Canada (Statistics)

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2024 Report: Social Media Use in Canada (Statistics)

It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by platform. Enthusiasm for social media in Canada remains consistent in 2024, but analysis takes us deeper to reveal changes when new data is published.

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