Every time a retail business from another country launches in Canada, either physically or online, I wonder how long it will last. Their success hinges on not only knowing the Canadian market, but also how we differ from international markets the company is already in. It’s an honest mistake. Most of us assume Canadian shopping […]
Many Canadian marketers underestimate the amount of gold that comes from St. Patrick’s Day enthusiasts in Canada. A large number of us have Irish roots and a lot of the rest are happy to join the celebrations.
CHARLESTON, SC. — October 2, 2024 — While SMBs competing with marketplaces like Amazon isn’t new, the rapid rise of Chinese marketplaces like Temu will likely disrupt holiday sales for ecommerce brands this year. Omnisend’s research has revealed that 39% of Canadian online shoppers have shopped at Temu in the past year, and with Amazon […]
TORONTO, August, 2024 – A new national survey commissioned by Zensurance.com, Canada’s leading source for small business insurance, has uncovered ‘uncommon confidence’ among small business owners across the country.
It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by platform. Enthusiasm for social media in Canada remains consistent in 2024, but analysis takes us deeper to reveal changes when new data is published.
Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]
Vancouver’s Thinkific has released their annual Online Learning Trends Report for 2024. It includes creator insights, trends, and growth tips, as well as user data to help guide your distribution and marketing strategies.
Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).
Digital products have been a popular source of revenue for online businesses for a couple of decades now, and for good reason. You can create virtually any digital product and then profit from it for as long as it is current and fulfills a market demand. The popularity of downloads continues to grow in Canada […]
Canadian businesses in ecommerce are struggling to deal with cybercrime, just like other online businesses around the world. Our situation is unique because of our relatively recent entry into the world of digital commerce. Many businesses were slow to embrace online sales in this country, in spite of the high demand for it from Canadian […]
Canadian Shopper Attitudes: 6 Ways We Differ From Global Trends
by Melody McKinnon, Online Business & Marketing Manager - No Comment
Online Marketplaces for Canadian Sellers
by Melody McKinnon, Online Business & Marketing Manager - 45 Comments
B2B Blogging Guide: Best Practices
by Melody McKinnon, Online Business & Marketing Manager - 4 Comments
The Best Affiliate Program Categories for Sizzling Summer Sales
by Melody McKinnon, Online Business & Marketing Manager - 4 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2024 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 89 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 78 Comments
