Cloud computing has opened a new door to small businesses that allows a level of innovation, functionality and efficiency previously only enjoyed by those with a large budget. In spite of the opportunities it presents, Cloud adoption has been slow in Canada.
eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US. All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]
If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting. The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.
Third quarter ‘brick and mortar’ book sales have dropped by comparison to this time last year, according to BookNet Canada. Data obtained from 665 Canadian retail locations indicate an overall 6.4% drop in dollar value and a drop of 9.5% in unit sales.
The Royal Bank of Canada (RBC) and the Bank of Montreal (BMO) have released Canadian holiday shopping survey statistics, adding their predictions to those made earlier by Ernst & Young and Deloitte. While they don’t all agree on the level of frugality this season, it’s clear that it won’t be the most profitable holiday for […]
Intuit Canada produces TurboTax and Quickbooks, Canada’s leading financial management and accounting software for small businesses and the self-employed. They’ve recently released the results of their Canadian entrepreneurship survey of 500 successful Canadian entrepreneurs, and we think you’ll be encouraged by what they found.
Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]
Running Halloween promotions in Canada can pay off in a big way, according to predictions from The Consolidated Credit Counseling Services of Canada, and a recent survey from the Retail Council of Canada. Be they your own products or an affiliate’s products, cashing in on the third most lucrative retail season can get the year’s […]
According to eMarketer research, Canadian online B2C (business to consumer) sales growth will exceed US e-commerce growth until at least 2016.
Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.