Canadian online retailers have improved but online shoppers indicate they have a long way to go, a survey by Forrester Research Inc. has concluded. The survey was conducted in partnership with Canada Post to understand why 25% of Canadian online consumers are still shopping internationally. Forrester Research surveyed 1,103 Canadian online shoppers for their State […]
What better place to have a cutting edge social media research lab than in Canada? Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]
ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).
ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]
I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]
Statistics Canada has released a discouraging report of December, 2012 retail sales in Canada, which declined 0.9% (excluding motor vehicle and parts dealers). Sales fell 1.6% in volume, with most merchants reporting less sales in December. All provinces reported a decrease in retail sales. RBC reported this month that 69% of Canadian shoppers stayed within […]
Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies. Five of their top 10 choices fell into these categories, including the top four. That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.
Statistics Canada has reported that senior Canadians are steadily increasing their Internet usage. What they’re doing online is often different than younger surfers, including listening to music or watching videos. This data left us wondering why there is such an e-generation gap, so we followed up with an informal survey of our own.
Cloud computing has opened a new door to small businesses that allows a level of innovation, functionality and efficiency previously only enjoyed by those with a large budget. In spite of the opportunities it presents, Cloud adoption has been slow in Canada.
eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US. All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]
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