Report: Canadian Moms Love Social Media {Statistics and Tips}

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Report: Canadian Moms Love Social Media {Statistics and Tips}

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting.  The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.

Ebook and Online Sales Blamed for Drop in Canadian Offline Book Sales

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Ebook and Online Sales Blamed for Drop in Canadian Offline Book Sales

Third quarter ‘brick and mortar’ book sales have dropped by comparison to this time last year, according to BookNet Canada. Data obtained from 665 Canadian retail locations indicate an overall 6.4% drop in dollar value and a drop of 9.5% in unit sales.

2012 Canadian Holiday Shopping Statistics and E-commerce Tips

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2012 Canadian Holiday Shopping Statistics and E-commerce Tips

The Royal Bank of Canada (RBC) and the Bank of Montreal (BMO) have released Canadian holiday shopping survey statistics, adding their predictions to those made earlier by Ernst & Young and Deloitte.   While they don’t all agree on the level of frugality this season, it’s clear that it won’t be the most profitable holiday for […]

The Dollar Value Per Social Share for Canadian Events [Infographic]

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The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl.

Canadian Retail Halloween Spending [Statistics]

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Canadian Retail Halloween Spending [Statistics]

Running Halloween promotions in Canada can pay off in a big way, according to predictions from The Consolidated Credit Counseling Services of Canada, and a recent survey from the Retail Council of Canada.  Be they your own products or an affiliate’s products, cashing in on the third most lucrative retail season can get the year’s […]

Experts Rank Landing Pages Highest for Value Proposition Testing ©

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Experts Rank Landing Pages Highest for Value Proposition Testing ©

Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.

Canadian Online Retail Sales Up Almost 25% in First Half of 2012 [Statistics]

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Canadian Online Retail Sales Up Almost 25% in First Half of 2012 [Statistics]

Canadian web-based and e-Commerce-enabled retail stores are enjoying growth that brick & mortar establishments can only dream of, according to a MasterCard Canada SpendingPulse (TM) Report that “demonstrates e-Commerce is the shining light in retail”.  All indicators suggest retail establishments in Canada would be well-advised to set up online shopping if they want to thrive.

How Many Canadians are Online and What are They Doing? [Statistics]

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How Many Canadians are Online and What are They Doing? [Statistics]

They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses.  They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]

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