Massive Canadian Study: Ecommerce Email and SMS Marketing

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Massive Canadian Study: Ecommerce Email and SMS Marketing

Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]

Top New Year’s Resolutions Bring Online Sales Opportunities

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Top New Year’s Resolutions Bring Online Sales Opportunities

Everyone is hyper-focused on the fourth quarter, as they fight hard to stay in the black for the year. That focus and drive seems to fizzle out in the first quarter, as retailers try to catch their breath and tackle the year ahead (usually beginning with Valentine’s Day).

Canadian Ecommerce Cybersecurity Challenges and Tips

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Canadian Ecommerce Cybersecurity Challenges and Tips

Canadian businesses in ecommerce are struggling to deal with cybercrime, just like other online businesses around the world. Our situation is unique because of our relatively recent entry into the world of digital commerce. Many businesses were slow to embrace online sales in this country, in spite of the high demand for it from Canadian […]

Many More Canadians Will ‘Shop Small’ This Holiday Season

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Many More Canadians Will ‘Shop Small’ This Holiday Season

Canadians will make the season bright for small businesses in 2023, according to a new study. This is welcome news for Canada’s SMBs, especially when most retail research this year has predicted an overall decline in holiday sales. Canadians may or may not spend as much on the holidays, but they want the money they […]

Canadian Affiliate Marketing’s Fastest Growing Business Models

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Canadian Affiliate Marketing’s Fastest Growing Business Models

It is more critical than ever to be fully aware of current economic conditions and in tune with current consumer behaviour. One way we can do that is with data from organizations outside of our own, especially when they focus on a specific benchmark.

Canadians Are Most Interested in These Side Hustles

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Canadians Are Most Interested in These Side Hustles

Canadians are demonstrating a keen interest in making money on the side through their recent searches for side hustles (part-time businesses). In fact, Canadians have researched the top side hustles an average of 131,040 times yearly, according to recent research from BonusFinder Canada.

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