2023 Social Media Marketing Trends: Report + Actionable Insights

2023 Social Media Marketing Trends: Report + Actionable Insights

VANCOUVER, BC — November, 2022 — Social media moves fast, and to remain competitive in what will be a defining year to come, brands need a complete view of the emerging trends set to shape the social landscape in 2023. Bridging this gap, Hootsuite is excited to today announce the launch of its seventh annual […]

Where Are Canadian Online Shoppers? Online Marketplaces

Where Are Canadian Online Shoppers? Online Marketplaces

Canadian consumers who frequently purchase online indicate their favourite places to do so are online marketplaces, according to a recent survey by GetApp. Fifty-nine percent of Canadians surveyed said they shop online markeplaces often, and another 29 percent said they shop there sometimes.

2.2 million Canadian Small Businesses Launched in the Past 2 Years

2.2 million Canadian Small Businesses Launched in the Past 2 Years

TORONTO, June 14, 2022 /CNW/ – Intuit (Nasdaq: INTU), the global technology platform that makes TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, today announces the release of findings from a new study by QuickBooks revealing that a quarter of Canada’s small businesses (24 per cent) were started in the last two years, despite facing many […]

Canadian Online Advertisers Spend Most on Digital Display Ads

Canadian Online Advertisers Spend Most on Digital Display Ads

Search engine and retail marketplace advertising are common ways for Canadian businesses to reach online audiences, currently accounting for 44.5 percent of digital advertising budgets. However, search advertising growth has slowed, as display advertising on social media and websites takes a bigger slice of the pie (54.2 percent).

Tips for Making Your Online Business Stand Out (Infographic)

Tips for Making Your Online Business Stand Out (Infographic)

As more and more Canadian businesses sell online, it becomes increasingly difficult to stand out from the crowd and win the sale. Your efforts will be rewarded, however, especially if you focus on the tips outlined below. They’re intended as a starting point to direct your thought process and move you in the right direction, […]