Canada Leads the World in Q2 Branded Content Click-Through Rates

Canada Leads the World in Q2 Branded Content Click-Through Rates

Polar has released data that indicates Canadian click-through rates (CTR) on branded content were the highest of all measured regions in the second quarter of 2016. Canada came in at over 45% above the average click through rate (0.31%) with a 0.41% CTR.

Canadian Digital Retail is Growing, But Continues to Lag (Statistics)

Canadian Digital Retail is Growing, But Continues to Lag (Statistics)

Canadian digital retail (eCommerce) is growing as more stores recognize the Internet as a necessary tool for success. Unfortunately, local stores continue to fall short of global standards, often with fatal results. A recent Ipsos Yellow Pages study has examined retail behaviour (both online and offline) in Canada, resulting in an insightful statistical snapshot of […]

Canadian Digital Marketing Report

Canadian Digital Marketing Report

Canadian businesses are thoroughly convinced of the benefits of digital marketing in 2016. Their budgets are expanding to include a full range of advertising across all digital platforms, from social media to search engines. Canadian marketing strategies have fully evolved to include content, social and mobile, in addition to more traditional online marketing like eMail.

Content Marketing 2016 Data: How Companies Are Achieving Success

Content Marketing 2016 Data: How Companies Are Achieving Success

The primary goal of any content marketing strategy is engagement, which ultimately leads to sales. In any format, creating content that is compelling to prospects is the backbone of inbound marketing success. Ascend2 has released the results of their survey of international content marketers, providing strategic benchmarks and ideas for Canadian businesses. This data reveals […]

Canadian Social Media Use and Online Brand Interaction (Statistics)

Canadian Social Media Use and Online Brand Interaction (Statistics)

Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]

Things Are Looking Up For Affiliate Marketing in Canada

Things Are Looking Up For Affiliate Marketing in Canada

Contributed by Greg Shepard It’s no secret; Canada is making up serious ground in the online marketing space. For much of the internet age, Canada has remained several years behind the U.S. in the area of eCommerce. Much of this stemmed from the high costs of less-than-ideal internet services and product shipping. Despite that, things […]

Canadian eCommerce and Social Sales (Q1 2016 Data)

Canadian eCommerce and Social Sales (Q1 2016 Data)

Online sales in Canada are expected to be stronger than ever in 2016. eTail Canada predicts that eCommerce sales in this country will top $34.04 billion this year. In their Q1 report, Demac Media suggests the typically slow first quarter is the perfect time for businesses to focus on social sales and segments experiencing growth. […]

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

Canadian Growth of B2C and B2B Online Shopping Continues (Statistics)

Canadian small businesses have struggled to keep up with eCommerce and multi-channel customer management. In fact, a 2015 Canadian Internet Registration Authority (CIRA) report found that 40% of Canadian small businesses didn’t have a website at all. Meanwhile, consumers in this country have fully embraced online shopping and product research.

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands […]

Canadian Email Marketing Benchmark Data

Canadian Email Marketing Benchmark Data

Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]