TikTok is one of the hottest social networks online today. The app has been downloaded over 2 billion times globally. Canadians are embracing TikTok in a big way, but marketers have remained unsure of how to utilize the micro-video social network to reach them.
A growing number of Canadian businesses are recognizing the importance of having a website, even if they don’t conduct digital transactions. Having an online presence provides information and reassurance to consumers in this country and around the world. In fact, six in ten Canadians are more likely to do business with companies who have a […]
TORONTO, June 23, 2021 /CNW/ – Even as Canadians emerge from lockdown, the shift to online shopping is dominating consumer trends. A new survey from PayPal Canada shows Canadians have overall increased their monthly online shopping spend by more than $2 billion compared to pre-pandemic.
TORONTO, May 10, 2021 /CNW/ – The COVID-19 pandemic has changed the way Canadians live, work and socialize, accelerating demand for innovation as retailers, consumer goods, and travel companies shift from reacting to the crisis to reinventing products and services, according to findings of a new global survey from Accenture (NYSE: ACN).
Provided by SAP Canada:Â TORONTO, Oct. 29, 2020 /CNW/ –Â A new SAP study conducted in partnership with IDC Canada discovered that companies that were well into their digital transformation, performed better through the COVID-19 pandemic, while companies without a robust digital strategy are being left behind.
Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.
From ‘The Cloud’ to business phone collaboration systems, it has never been more practical and profitable to facilitate telecommuting (AKA virtual commuting, mobile commuting, teleworking, remote working). Part-time or full-time virtual teams have many proven benefits for employers, staff, and the environment.
Understanding the Canadian online shopper is critical in attracting new customers and encouraging repeat purchases through customer loyalty. Canadian businesses rely heavily on customer loyalty because our population is small, but we also enjoy an advantage in how spread out and rural the population is. When there’s less available locally, shoppers are more likely to […]
Canadian businesses have been slower to adopt digital marketing than other countries, but we’re beginning to embrace it as a dynamic promotion tool. Additionally, businesses around the world have recognized Canadian consumers as a lucrative target market.
Almost half of Canadians surveyed responded that they expect their business to grow at least 25 per cent in the next three to five years, according to a new GoDaddy Survey.
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