The Rakuten Linkshare Affiliate Network has released its online sales data report for the second quarter of 2015. The insights gained come just in time for us to tweak our websites and practices as holiday shopping begins. A number of Canadians have been known to start Christmas shopping online as early as August!
It has taken a long time for Canadian businesses to start selling online and even longer for most to fully embrace it as a way of life. We face unique eCommerce obstacles in Canada, from a lack of local Internet expertise to high postal shipping rates and inferior (yet expensive) Internet access. More Canadian retailers […]
Print book sales revenue is on the decline. That has many Canadian publishers, book retailers, and even literacy advocates in a panic. The good news, however, is that people aren’t reading less, they’re just reading differently.
Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this […]
A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions. Canadians gave bloggers 3.2 out of 5 on the trust scale. Traditional journalists were given 4.2. The fact that none of us should trust everything we read online almost certainly impacted this number. If Canadians were asked how much they trust […]
A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. 2015 Canadian Social Media Usage […]
Google Canada’s 2014 Holiday Shopper survey found 4 hot holiday shopping trends and all of them revolve around eCommerce. Mobile shopping in Canada is expected to grow significantly, along with online shopping in general.
The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada […]
The data is flowing in for the 2014 holiday season and we’re seeing more numbers for Canada than ever before. For this article, we’re focusing on which Canadians are buying what. How important are these insights into Canadian holiday shopping habits? VERY important, when you consider Canadians spent $2.8 billion online in December 2012, and […]
Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results.