Inbox Marketer has released a whitepaper summarizing the latest trends in Canadian eMail marketing based on their B2C and B2B clients. Canadian eMail Marketing Trends 2014 provides us with a benchmark for our own eMail marketing, along with tips for improving our results.
As Canadian businesses begin to focus on the 2014 holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching the internet for Halloween topics can make it well worth promoting online, and the earlier the better. Just about 78% of Canadians […]
A recent Ipsos poll done in cooperation with the BC Association of Integrated Marketers, reached into the minds of British Columbia marketing professionals. The resulting statistics provide insight into the practices, concerns and information sources of these Canadian experts.
The latest Ipsos Canadian Inter@ctive Reid statistics indicate that 82% of all online Canadians have shopped online in the past year, spending an average of $954. Older Canadians are joining the younger generation in online shopping, but young Canadians are more likely to use mobile devices. The report brings encouraging news for eCommerce in this […]
The Bank of Montreal focused on students seeking a secondary education in their 2014 Post-Secondary Student Survey. The bank also revealed that total retail sales are expected to climb 3.5-4% this back-to-school season, making it one of the most busy times of year for retailers. Last year, the estimated average amount spent on school supplies […]
Canadian businesses are getting ready to take on eCommerce but the majority of them aren’t there yet. According to Statistics Canada, only 13% of Canadian companies sold goods and/or services online in 2013, totaling about $136 billion (up from $122 billion in 2012). 64% of those companies were larger enterprises, which sold about $87 billion […]
eCommerce has been proven time and time again as the future of business, but there has been a huge barrier in Canada that prevented us from competing with other countries. Canada Post has continued to gouge Canadian businesses, refusing to entertain any feasible ideas to make shipping affordable. Their consistent answer to losses is to […]
I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best […]
“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]
Canadian publishers were surveyed by Booknet Canada to determine their eBook sales and distribution strategy and results in 2013. Almost 90% of respondents publish in the eBook format. A strong 80% of respondents reported eBook sales in Canada through multiple channels in the past year. Retail is the most successful sales channel overall, lead by […]