It’s Complicated: Ads With the MOST Clicks Returned 63% LESS Than Ads With the Fewest

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It’s Complicated: Ads With the MOST Clicks Returned 63% LESS Than Ads With the Fewest

September 14, 2026 – The video ads that people stopped to watch and clicked on the most often made back the least money, according to new data from Billo covering 88,329 Meta video ads.  Brands are setting Q4 creative and budget targets now, ahead of Black Friday, right before those targets scale into the year’s […]

Mobile Surpasses PC Use and Video Rules in Canada (Statistics) ©

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The Canadian Internet Advertising Bureau (IAB) has released its 2013 Canadian Media Usage Study (CMUST) data obtained from a variety of sources.  The statistics indicate Internet access via mobile devices has surpassed web surfing via PC.  Mobile devices include smartphone and tablet use, which combined account for almost half of the time Canadians spend online.  […]