Online business and digital marketing can change in an instant, like anything based on technology these days. It’s critical for businesses to stay on top of changes so they can remain competitive and profitable in this perpetual state of evolution. It’s tough for books to keep pace because by the time they’re published, the information […]
By Ray Blakney Have you recently launched a new business and don’t know how to make it more efficient? Or, are you having a hard time landing new customers and can’t quite figure out how to take your startup to the next level? You are not alone — many new entrepreneurs experience these struggles early […]
Key Performance Indicators (KPIs) are used to measure the success of business activities. This data can be used by all departments to increase profits, develop new strategies, make better decisions, and to reach your company goals (or set new ones).
Qualified Virtual Assistants (VAs) continue to be in high demand in Canada and internationally. In a challenging economy, the demand has only increased as a way to manage workloads and bring in experts without hiring employees.
The 2023-2024 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian ecommerce. Canadians are spending more online in Canada, and using the internet as a tool for comparison shopping and bargain hunting. In fact, 88 percent of Canadians made an online purchase in 2021, according to the […]
A variety of events have threatened the Canadian and global economy lately, from the pandemic to trade agreements, sanctions, wars, and bank closures. The resulting economic spiral has left many people scrambling to secure an income, while businesses desperately try to remain profitable.
WordPress has been my favourite content management system (CMS) from the first time I tried it. While it’s known as a blogging platform, it can be used to create any kind of website you can imagine. The versatility and vast number of options allows it to be used for all types of online businesses, from […]
Recent events have emphasized the importance of having multiple sources of revenue, but it’s always been a strategy used by the most profitable online businesses. Some revenue models have become so diverse, they can be customized for most online businesses in any niche.
One of the biggest challenges a Virtual Assistant (VA) faces is the perpetual need to find new clients. Businesses and individuals who hire virtual assistants are often looking for temporary help, and ongoing contracts can be tough to land. It’s a constant effort to bring in new and repeat clients.
Freelancing has always been around, but it has exploded online in the past decade. This evolution of self-employment is often referred to as the “Gig Economy” or “Freelance Economy”, with both the freelancers and businesses of all sizes embracing it. Specialized freelancers can earn serious money, depending on the demand and level of competition in […]
10 NEW Books About Online Business and Marketing
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