Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
There is something about any “members only” scenario that instantly intrigues people. They’re lured by the idea of something superior or exclusive and being a part of an elite community. That desire can pull people back to your website time and time again.
Selling your products online comes with many opportunities to reach consumers in a global market. Many Canadian eCommerce businesses ship to the US and beyond. That said, Canadian small businesses have only recently begun to embrace eCommerce in general, let alone selling to international markets. Individual sellers often find it that much more intimidating. Sadly, […]
Also known as e-Coaching, e-Learning, e-Training, online or digital learning, online teaching can be in the form of eBooks, special reports, whitepapers, podcasting, video, and/or private membership sites. These digital knowledge products can be sold individually or be combined into complete online courses.
So you’ve decided that drop shipping will be part of your Canadian online store, but how do you make it happen?
Drop shipping is a simple enough concept. You make arrangements with a wholesale supplier, manufacturer or distributor to sell their products direct online, as opposed to having an inventory of products in your physical location. You can offer these products on your own website, or via online auctions like eBay, or through a sellers’ market […]
The 2019 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada, and using the Internet as a tool for comparison shopping and bargain hunting. In fact, 87 percent of Canadians made an online purchase in 2018, according to the […]
The most exciting and intimidating thing to happen in retail in the past couple of decades, is eCommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.
We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers. Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally, securely, and in […]
I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]
Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)
by Melody McKinnon - No Comment
Start Holiday Marketing Online While Respecting Remembrance Day
by Melody McKinnon - 3 Comments
How to Start a Popular and Profitable Membership Website
by Melody McKinnon - No Comment
Coping With Customs When Shipping Products From Canada
by Melody McKinnon - No Comment
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon - 91 Comments
Top 5 Drop Shipping Product Suppliers for Canadians
by Melody McKinnon - 74 Comments
Checklist: Choosing a Website Host for your Canadian Business
by Melody McKinnon - 38 Comments
Updated: Learn from CIBC’s Example of Bad Online Customer Support
by Melody McKinnon - 37 Comments
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