How to Start a Digital Content Freelancing Business in Canada ©

How to Start a Digital Content Freelancing Business in Canada ©

Freelancing has always been around, but it has exploded online in the past decade. This evolution of self-employment is often referred to as the “Gig Economy” or “Freelance Economy”, with both the freelancers and businesses of all sizes embracing it. Specialized freelancers can earn serious money, depending on the demand and level of competition in […]

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

The 2018 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada, and using the Internet as a tool for comparison shopping. The low Canadian dollar, coupled with the “buy Canadian” mindset of late, is expected to keep more retail […]

How to Choose the Best Products to Sell or Drop Ship Online in Canada ©

How to Choose the Best Products to Sell or Drop Ship Online in Canada ©

One of the most daunting tasks in online retail is deciding what products to sell. When you use drop shipping the pressure is far less than if you had to order hundreds of items for in-house inventory, but can still be a massive undertaking. Experts have ways to take the pain out of the product […]

Canadian Online Business Niche Idea – Bulk Candy ©

Canadian Online Business Niche Idea – Bulk Candy ©

Have you ever been searching for something in Canada and thought, “Somebody should start a business in that”?  It happens to me all the time!  I’ll be sharing these niches with you as they come up, in the hopes of inspiring a business idea or two.  We begin this series with a quick guide for […]

The Best Affiliate Program Networks for Canadians ©

The Best Affiliate Program Networks for Canadians ©

Finding the best affiliate program network in Canada is serious business that can have a major impact on your online income. There are so many networks, each with their own terms and conditions, and it’s common for individual affiliate programs to have their own rules on top of that. Some networks have a higher payout […]

10 Low-Cost Side Businesses to Start Online from Home ©

10 Low-Cost Side Businesses to Start Online from Home ©

It’s a scary leap to just quit your job and try to earn enough money online. Even if you’re already home with the kids, it’s tough to work on your business full time while taking care of them. A lot of people may simply need to supplement their existing income while they work a “day […]

Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

15 Easy Ways to Let Search Engines Know Your Business is Canadian

15 Easy Ways to Let Search Engines Know Your Business is Canadian

Some of the most commonly used search words by Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc.  Search engines use keywords and other methods to determine the location of business websites, be that […]

Checklist: Choosing a Website Host for your Canadian Business ©

Checklist: Choosing a Website Host for your Canadian Business  ©

I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on 20+ years of experience and learning the hard way). I’ve expanded upon that here, in […]