Your Unique Selling Proposition for Online Business and eCommerce

Your Unique Selling Proposition for Online Business and eCommerce

Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]

Checklist: How to Find the Best Website Host for your Canadian Business

Checklist: How to Find the Best Website Host for your Canadian Business

I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]

How to Start Affiliate Marketing in Canada

How to Start Affiliate Marketing in Canada

I’m a Canadian affiliate marketing veteran, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of many of […]