Even if you have an offline store, your online unique selling proposition (or unique selling point) can be different from your offline USP. Your target market can be entirely different online, including age, education level, location, and so on. Online shoppers also have unique concerns and objections that you can address. It isn’t necessarily what […]
I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]
Web-based startups are some of the least expensive businesses to start in Canada. Online business expenses can often be limited to domain registration and website hosting, at least in the beginning.
So you’ve decided that drop shipping will be part of your Canadian online store, but how do you make it happen?
It has never been easier to start and run an online business in Canada. The amount of money you make online correlates with the amount of work you are willing to do, but virtually anyone can learn how to do it. Whether you want to start a home business or become the next ecommerce behemoth, […]
Did you know you could be in violation of privacy laws, simply by hosting your website on servers that are physically located outside of Canada? Do you really know where your website and customer data is stored?
We have reached a point where it is no longer optional for businesses to sell online using professional ecommerce software. Thriving in today’s retail environment demands it and so do consumers.
I’m a Canadian affiliate marketing veteran, having started in the late 90’s. That means I was there when huge affiliate networks like Commission Junction, Linkshare/Rakuten and Clickbank were born in 1997 & 1998, and I’ve witnessed the rise and fall of many other well-known networks. I was one of the first members of many of […]
It’s time to update this list of our hottest online niches for 2022!
Most aspects of affiliate marketing are the same no matter what country you live in. There are unique challenges that Canadians face, however. Actually finding Canadian brands and businesses with affiliate programs is one of them.