17 Tips for Your Store’s First ONLINE Holiday Season

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17 Tips for Your Store’s First ONLINE Holiday Season

Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?

Report: Holiday Sales Critical For Small Business Profitability

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Report: Holiday Sales Critical For Small Business Profitability

It comes as no great surprise that the holiday season is critical to small business profitability every year, but just how vital is it for their survival? The following report summarizes the findings of one of the oldest email marketing platforms, Constant Contact. [DISCLOSURE: We may receive compensation for links to products on this website.] […]

5 Ways Frugal Canadians Will Save Money This Holiday Season

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5 Ways Frugal Canadians Will Save Money This Holiday Season

It is more critical than ever that we get to know our ideal target market, including how their mindset may have changed due to economic conditions. The same customer that could spend a lot of money on holiday gifts four years ago, may be in a much different financial situation right now. Check out the […]

How to Respectfully Start Holiday Marketing Before Remembrance Day

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How to Respectfully Start Holiday Marketing Before Remembrance Day

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

Convincing Ecommerce Holiday Shoppers to Buy Early

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Convincing Ecommerce Holiday Shoppers to Buy Early

Your Christmas ecommerce campaigns should be in full swing by October if you want to take full advantage of online shoppers.  For the business-to-business (B2B) market, you should start even earlier.  The online holiday season starts early because it ends early due to shipping time, and other factors can amplify the urgency (such as a […]

FedEx: Record Number of Canadians Expected to Holiday Shop Online

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FedEx: Record Number of Canadians Expected to Holiday Shop Online

MISSISSAUGA, ON, Nov. 12, 2020 /CNW/ – Following an unprecedented year, the holiday shopping season is poised to follow suit, with 35 per cent of Canadians who report never having shopped online for holiday gifts indicating they intend to skip physical line-ups this year and shop online.

Western Canada Leads 2014 Holiday Season in Online Shopping ©

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Western Canada Leads 2014 Holiday Season in Online Shopping ©

The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada […]

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