content marketing Archives ⋆ Online Business Canada

11 Ways to Boost Valentine’s Day Sales with Content

By Melody McKinnon, Online Business & Marketing Manager on January 7, 2025 2 Comments Canadian Blogging, Canadian business, Canadian marketing, content marketing

Holidays bring plenty of opportunities to make sales and Valentine’s Day is no exception. It’s probably the most underutilized holiday in content marketing, however, which leaves lots of room for you and your business to use it to your competitive advantage.

The Best Affiliate Program Categories for Sizzling Summer Sales

By Melody McKinnon, Online Business & Marketing Manager on May 31, 2024 4 Comments Affiliate income, affiliate marketing, Canadian affiliate programs, content marketing

Online businesses often experience a ‘Summer slump’ but it doesn’t have to be that way. Whether affiliate marketing is your primary source of revenue or a secondary source, there are affiliate programs that will boost your bottom line this Summer.

Online Business FAQs: Should I Sell “Do Follow” Links to Marketers?

By Melody McKinnon, Online Business & Marketing Manager on March 29, 2024 2 Comments content marketing, marketing, Search Engine Optimization (SEO), website development

You may be approached by marketing agencies or individuals wanting to place a “do follow” link in your existing content, or offering a guest post in exchange for including a “do follow” link in it. Should you agree?

Get Started with Online Learning Products: Choosing a Topic

By Melody McKinnon, Online Business & Marketing Manager on August 5, 2023 1 Comment content marketing, digital product, infoproduct, Online Education

Online learning products are some of the hottest digital downloads in the world and their growth rate shows no signs of slowing down. The global demand for online education is high and Canada is no exception.

16 Do’s & Don’ts to Get Your Guest Post Published on Top Blogs

By Melody McKinnon, Online Business & Marketing Manager on May 21, 2023 2 Comments Canadian Blogging, Canadian Influencers, content marketing, marketing, publishing

Publishing guest posts on blogs is a cost-effective way to reach your target market and build brand awareness. Bloggers can gain an impressive, loyal following with their excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.

How to Create Viral Content Without Selling Your Soul

By Melody McKinnon, Online Business & Marketing Manager on November 28, 2017 No Comment Canadian marketing, content marketing

By Brenda Berg The internet is absolutely full, if not overflowing, with content. With this in mind, it’s understandable if you feel a little bit disheartened at the chances of creating content that will go viral.

By Melody McKinnon, Online Business & Marketing Manager on October 25, 2013 3 Comments Blogging, Canadian marketing, content marketing, infographic, Search Engine Optimization (SEO)

How to Sell Content Marketing to Skeptics ©

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]