By Barry Campbell Independent Canadian vendors are important contributors to the fabric of Canadian culture; numbering over 1.2M strong. Unfortunately in the world of online shopping they are less than equally represented.
For many years, Canadian businesses were slow to adopt online business and marketing. The past ten years have seen more growth in internet adoption, but digital technology as a whole has continued to lag behind other developed countries.
The internet has made it much less expensive to reach and engage consumers and increase sales overall, but most Canadian small businesses aren’t using it to its full potential. Economic challenges motivate people to find ways to trim their budget, however, and smart entrepreneurs are doing just that.
Predictive personalization in ecommerce (and multi-channel retail) refers to how a user’s experience on a website is personalized using predictive technology, machine learning (ML) and artificial intelligence (AI).
The learning curve involved with starting an online business (or bringing an offline business online) is manageable by practically anyone. However, when you start out you’ll find a lot of words and jargon you may not be familiar with, which can make the task more daunting than it has to be. By learning the definition […]
TORONTO, Feb. 10, 2022 /CNW/ – Almost two-thirds (61 per cent) of Canadian business leaders agree that data – and knowing how to draw actionable insights from that data – are key to business success in today’s economy. However, only about one-third (34 per cent) say their business has a comprehensive data strategy in place […]
By the time you begin to notice problems or your website visitors start complaining, you’re already losing money. It’s imperative that you spot any decline in performance and address it before it is reflected in your bottom line.
TORONTO, Sept. 15, 2021 /CNW/ – A new global report from Accenture (NYSE: ACN) has identified a select group of organizations spanning several industries that treat cloud as a new operating model to continuously reinvent their businesses using innovative, multi-cloud capabilities — across public, private and edge — realize greater business value, well beyond cost savings.
Canadian businesses have been thrown into a world where a digital strategy has gone from ‘nice to have’ to an absolute necessity. The timeline to adopt digital has accelerated, leaving many entrepreneurs overwhelmed.
This feature is sponsored by Create Digital Growth