An increasing number of Canadians are turning to online business as an income option while they’re unemployed, or to supplement a lower-paying job until they find a better one. Many do well enough to never go back to a conventional workplace.
Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]
Online and offline commerce are coming together in a big way in Canada in 2014 through mobile payment processing. Several companies are racing to corner the Canadian mobile payment market this year, including Shopify Canada and Moneris Solutions Payd Pro. Mobile payments can be a wonderful asset to your business, especially if you do business […]
The Canadian Federation of Independent Business (CFIB) has launched a new Canadian small business directory and deal-finder. Shop Small Biz is an online, Canada-wide search tool dedicated exclusively to Canadian independent small/medium/home-based businesses. It is free for both businesses and consumers to use. The site explains, “Shop Small Biz is an initiative to empower small […]
Affiliate marketing in Canada has become increasingly popular as Canadians explore ways to make money online, and Canadian businesses diversify their income sources. It’s difficult to find affiliate marketing data to guide their efforts, however, which inspired the organizers of Affiliate Summit to survey attendees. The 2013 Affiliate Summit AffStat report includes survey results from […]
If you’re going to work at home, you’ll be spending a lot of time in your home office. It’s important that your work space(s) be functional and pleasant for your own benefit and for your visiting clients. Susan Varano offers tips for designing a home office that will increase the success of your Canadian home-based […]
Canadian small or home-based businesses can utilize their personal credit card rewards (points, cash-back, etc.) to offset many common business expenses. The concept isn’t new, but the ability to strategically plan it is. We’ve discovered a new, free tool that makes it simple for Canadians to compare credit card reward programs and find the most […]