To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

To Me, From Me: Canadians Like to Buy Gifts for Themselves (Infographic)

Marketing to people who are shopping for gifts is a critical part of most product-based sales strategies. Self-gifting is often overlooked, however, unless the product revolves around self-indulgence. This poll suggests Canadian consumers are generous with themselves, especially the younger generation. What are Canadians buying for themselves? Clothing (especially women) Electronics (especially men) Dining out […]

Study: Omni-Channel is the Key to Success in Retail Today ©

Study: Omni-Channel is the Key to Success in Retail Today ©

Working with any technology places us in a state of constant evolution. We have to master the ability to think on our feet and adapt accordingly. As consumers demand more technology integration, smart retailers have scrambled to accommodate them, with the ultimate goal of being proactive rather than reactive.

Most Canadian Micro-Businesses Don’t Have a Website (Statistics & Infographic)

Most Canadian Micro-Businesses Don’t Have a Website (Statistics & Infographic)

The majority of Canada’s smallest business owners (under five employees) recognize the benefits of having a website, yet 59% of them don’t have one. Most say their business is simply too small to need a website, even though they understand the competitive advantage to having an online presence. The study, conducted by RedShift Research and […]

82% of Online Canadians Shopped Online Recently

82% of Online Canadians Shopped Online Recently

The latest Ipsos Canadian Inter@ctive Reid statistics indicate that 82% of all online Canadians have shopped online in the past year, spending an average of $954. Older Canadians are joining the younger generation in online shopping, but young Canadians are more likely to use mobile devices. The report brings encouraging news for eCommerce in this […]

Personalization VS Privacy for Canadian Consumers (Infographic)

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

How Social Media Engagement Impacts Search Ranking ©

Social media engagement can benefit Canadian businesses in a myriad of ways.  We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]