The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.
Your Customer Acquisition Cost (CAC) is a critical part of calculating profit. You must track, monitor, test and optimize it, constantly tweaking it as you go. If you’re looking for investors, it’s an important number they’ll all ask for. Most of today’s CAC is based on online advertising. Luckily, the digital world comes with a […]
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
Whether you’re a digital or traditional artist, there has never been more income opportunities available to you as there are today. Today’s artists can easily create a thriving online business while sharing their work with the masses.
There are two questions that we hear most often from retailers who are exploring multi-channel and omni-channel retail: What’s the difference? Which one is the best fit for my store?
Study Highlights: A third of Canadians purchase second-hand goods more than once a month (31%) – with nearly three in four (73%) doing so to make their money go further
TORONTO, May 9, 2023 /PRNewswire/ – With online and hybrid work continuing to be the norm, digital accessibility has become increasingly important for businesses. It has become crucial to ensure that all digital assets, products, and services are accessible to everyone, making the cost of inaction high.
As more and more Canadian businesses sell online, it becomes increasingly difficult to stand out from the crowd and win the sale. Your efforts will be rewarded, however, especially if you focus on the tips outlined below. They’re intended as a starting point to direct your thought process and move you in the right direction, […]
Amazon.ca is celebrating its 20th anniversary this year, as well as marking several other achievements and anniversaries of service to Canadians. It’s been 10 years since they launched the first Canadian fulfillment centre in Mississauga, Ontario.
Print-on-demand products are exactly what the name implies. A range of customizable products, from t-shirts to mugs, are offered by manufacturers for drop shipping to your customers. You can sell within Canada or in other countries with equal ease. You don’t have to invest in inventory or deal with shipping headaches. Without inventory storage to […]
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