infographic Archives ⋆ Page 2 of 2 ⋆ Online Business Canada

British Columbia Benchmarks: Online Marketers (With Infographic)

By Melody McKinnon on September 13, 2014 3 Comments Canadian marketing, Canadian statistics, infographic, social media

A recent Ipsos poll done in cooperation with the BC Association of Integrated Marketers, reached into the minds of British Columbia marketing professionals. The resulting statistics provide insight into the practices, concerns and information sources of these Canadian experts.

82% of Online Canadians Shopped Online Recently

By Melody McKinnon on September 5, 2014 3 Comments Canadian consumers, Canadian e-commerce, Canadian statistics, infographic

The latest Ipsos Canadian Inter@ctive Reid statistics indicate that 82% of all online Canadians have shopped online in the past year, spending an average of $954. Older Canadians are joining the younger generation in online shopping, but young Canadians are more likely to use mobile devices. The report brings encouraging news for eCommerce in this […]

Personalization VS Privacy for Canadian Consumers (Infographic)

By Melody McKinnon on February 28, 2014 3 Comments Canadian consumers, Canadian e-commerce, Canadian marketing, Canadian Retail, infographic

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

How Social Media Engagement Impacts Search Ranking ©

By Melody McKinnon on February 4, 2014 4 Comments Canadian marketing, infographic, Search Engine Optimization (SEO), social media

Social media engagement can benefit Canadian businesses in a myriad of ways. We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

How to Sell Content Marketing to Skeptics ©

By Melody McKinnon on October 25, 2013 3 Comments Blogging, Canadian marketing, content marketing, infographic, Search Engine Optimization (SEO)

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]

Digital Platforms Support the Canadian Economy (Infographic) ©

By Melody McKinnon on October 8, 2013 5 Comments Canadian business, Canadian Business Finance, Canadian marketing, Canadian statistics, infographic, social media

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]

Interior Décor Tips for your Home Office

By Melody McKinnon on May 16, 2013 4 Comments home-based business Canada, infographic, work at home Canada

If you’re going to work at home, you’ll be spending a lot of time in your home office. It’s important that your work space(s) be functional and pleasant for your own benefit and for your visiting clients. Susan Varano offers tips for designing a home office that will increase the success of your Canadian home-based […]

The Dollar Value Per Social Share for Canadian Events [Infographic]

By Melody McKinnon on October 25, 2012 3 Comments analytics, Canadian Events, Canadian marketing, Canadian statistics, infographic, social media

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl.

How the Business of eBooks is Changing Publishing [Infographic]

By Melody McKinnon on October 5, 2012 3 Comments ebook, infographic, infoproduct, publishing

Data from the 4th Annual eBook Survey of Publishers indicates the publishing industry is adapting to utilize the eBook format, but may fall short in capitalizing on it. While the opportunities are boundless and have been tested with amazing success long before eBooks were a publishing norm, as an industry publishing appears hesitant to run […]

The Elusive ROI of Social Media [Infographic]

By Melody McKinnon on July 31, 2012 3 Comments infographic, marketing, social media

Someone once said that trying to figure out the ROI (Return on Investment) of social media is like trying to figure out the ROI of the telephone. We know it works for Canadian businesses and there are options suitable for any budget, so we don’t believe there’s any great need to put a number on […]