By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]
We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]
If you’re going to work at home, you’ll be spending a lot of time in your home office. It’s important that your work space(s) be functional and pleasant for your own benefit and for your visiting clients. Susan Varano offers tips for designing a home office that will increase the success of your Canadian home-based […]
Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl.
Data from the 4th Annual eBook Survey of Publishers indicates the publishing industry is adapting to utilize the eBook format, but may fall short in capitalizing on it. While the opportunities are boundless and have been tested with amazing success long before eBooks were a publishing norm, as an industry publishing appears hesitant to run […]
Someone once said that trying to figure out the ROI (Return on Investment) of social media is like trying to figure out the ROI of the telephone. We know it works for Canadian businesses and there are options suitable for any budget, so we don’t believe there’s any great need to put a number on […]