82% of Online Canadians Shopped Online Recently

82% of Online Canadians Shopped Online Recently

The latest Ipsos Canadian Inter@ctive Reid statistics indicate that 82% of all online Canadians have shopped online in the past year, spending an average of $954. Older Canadians are joining the younger generation in online shopping, but young Canadians are more likely to use mobile devices. The report brings encouraging news for eCommerce in this […]

Personalization VS Privacy for Canadian Consumers (Infographic)

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

How Social Media Engagement Impacts Search Ranking ©

Social media engagement can benefit Canadian businesses in a myriad of ways.  We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

How to Sell Content Marketing to Skeptics ©

How to Sell Content Marketing to Skeptics ©

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]

Digital Platforms Support the Canadian Economy (Infographic) ©

Digital Platforms Support the Canadian Economy (Infographic) ©

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy.  Part of that industry is the digital platform sub-sector.  The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]

The Dollar Value Per Social Share for Canadian Events [Infographic]

The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl.

How the Business of eBooks is Changing Publishing [Infographic]

How the Business of eBooks is Changing Publishing [Infographic]

Data from the 4th Annual eBook Survey of Publishers indicates the publishing industry is adapting to utilize the eBook format, but may fall short in capitalizing on it. While the opportunities are boundless and have been tested with amazing success long before eBooks were a publishing norm, as an industry publishing appears hesitant to run […]