marketing

6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales

By Melody McKinnon on March 3, 2019 No Comment Ezine / Newsletter Publishing, marketing, Sales

Capturing leads and converting them to revenue are two of the most critical, yet elusive, goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change. […]

How to Align Social Media Marketing with Content Marketing

By Melody McKinnon on June 30, 2018 2 Comments marketing, social media

By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.

5 Ways to Increase Brand Recognition Online with Social Media

By Melody McKinnon on May 26, 2018 No Comment marketing, social media

By Carol Bull In today’s fast-paced, technological world, your online brand is everything. Not only do you need to have your website on the first page of Google, but you also need to build social media profiles that your customers consider worth following. That’s no easy task because of the millions of users clamoring for […]

5 Statistics Reveal the Future of Online Marketing

By Melody McKinnon on January 9, 2017 2 Comments Canadian marketing, Canadian statistics, marketing

By Cassie Phillips Online marketing continues to change and develop rapidly, and there is always an exciting new development just around the corner. There are some thrilling new trends in digital marketing, and they are set to change the way marketers reach out to their target audiences. These are a few statistics that illustrate how […]

Canadian Retailers: Low Loonie Can Lure American Online Shoppers ©

By Melody McKinnon on July 21, 2015 4 Comments Canadian e-commerce, Canadian Retail, Canadian web-based business, marketing

The low Canadian dollar is such great news for businesses in this country, and online retailers are no exception. It encourages Canadians to shop at home instead of running to the US for everything, but the benefits don’t stop there. You now have a rare opportunity to lure American shoppers to your online store.

April Free Guide of the Month: Millennials as Brand Advocates

By Melody McKinnon on April 4, 2014 3 Comments marketing, Millennials & Gen Y

Each month we offer you a new free guide, report or whitepaper. This month we bring you a report based on a study of hundreds of millennials, Millennials as Brand Advocates: What you need to know to engage the most important consumer generation. Millennials are considered to be the most important consumer generation marketers have […]

Free Blog Marketing Event – Pink Ninja Media ‘Have it Your Way’ Giveaway

By Melody McKinnon on October 7, 2012 2 Comments Blogging, marketing

FREE Blogger Marketing Opportunity! Pink Ninja Media will be giving away $200 in the Have it Your Way event to celebrate their launch. Bloggers get a free Blog and Facebook link if they publish an announcement post like this one. If you do not wish to publish an announcement post, you can pay $5 to […]

Canada’s HootSuite Top Social Media Tool for Top Brands [Infographic]

By Melody McKinnon on August 9, 2012 4 Comments Canadian business, infographic, marketing, social media, twitter

I prefer to manage social networks individually so I can tweak the post to grab the attention of the various personalities attracted to each. I also like to avoid confusing social media cross-over, such as #hashtags in a Facebook post. I feel it’s good for my marketing mind to keep in touch with each network […]

By Melody McKinnon on July 31, 2012 3 Comments infographic, marketing, social media

Someone once said that trying to figure out the ROI (Return on Investment) of social media is like trying to figure out the ROI of the telephone. We know it works for Canadian businesses and there are options suitable for any budget, so we don’t believe there’s any great need to put a number on […]