Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]
Your Customer Acquisition Cost (CAC) is a critical part of calculating profit. You must track, monitor, test and optimize it, constantly tweaking it as you go. If you’re looking for investors, it’s an important number they’ll all ask for. Most of today’s CAC is based on online advertising. Luckily, the digital world comes with a […]
Last year, 61.7 percent of Canadians celebrated Easter, spending an average of almost $60/person. Sixty percent of Canadian consumers spent their Easter budget on food, candy, and eating out, while 19 percent bought toys.
Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them. Today, with the right tools you can send a digital coupon even more easily than […]
About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]
It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by social media platform. The goal is to help marketers understand Canadian online behaviour, so they can profitably reach and serve consumers in this country.
Capturing leads and converting them to revenue are two of the most critical, yet elusive goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change.
About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]
Introduction The Video Advertising Bureau (VAB) asked 200 marketers 10 questions, in an attempt to understand business priorities.
Customer retention and repeat purchases are always critical for businesses that want a healthy bottom line, but it’s even more important in an unstable economy and evolving search environment. Fortunately, from apps to influencers, brands are enjoying spectacular success in bringing their brand management into the online world. Nowhere is that more true than in […]
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