marketing Archives ⋆ Online Business Canada

6 Ecommerce Marketing Tips for a Merry 2021 Holiday Season

By Melody McKinnon on September 9, 2021 No Comment Canadian e-commerce, Canadian marketing, marketing

By Darwin Liu In 2020 the ecommerce industry saw an increase in consumer spending by 44% year over year because of the pandemic. While many government restrictions have relaxed, 2021’s holiday season is still expected to see exceptional growth in online sales.

6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales

By Melody McKinnon on April 16, 2021 1 Comment Ezine / Newsletter Publishing, marketing, Sales

Capturing leads and converting them to revenue are two of the most critical, yet elusive goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change.

Use This Brainstorming Activity to Inspire Digital Marketing Ideas

By Melody McKinnon on March 23, 2021 No Comment Canadian entrepreneur, digital transformation, marketing

By Alex Varricchio As things change digital marketing will increasingly become the driver for many companies. With this comes the need for your team to be at the brainstorming table constantly developing new ideas for the next project.

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

By Melody McKinnon on November 12, 2020 No Comment Canadian e-commerce, Canadian holiday marketing, Canadian Retail, infographic, marketing

The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]

How to Get More Bloggers to Publish Your Press Release

By Melody McKinnon on September 3, 2020 No Comment Canadian marketing, Canadian Public Relations (PR), marketing

When most marketing departments think of working with influential bloggers, they envision sponsored posts and reviews. When it comes to press releases, they send out standard information in their usual format. By doing so, they’re missing an opportunity to be published on hundreds of blogs, free of charge.

Research: Marketing to Confined Consumers

By Melody McKinnon on July 24, 2020 1 Comment marketing, social media

For the first few weeks into this pandemic, consumers were focused almost entirely on COVID-19 and were only interested in buying items that would help them through it. For most businesses, that meant their traffic and engagement dropped dramatically.

How to Align Social Media Marketing with Content Marketing

By Melody McKinnon on June 30, 2018 2 Comments marketing, social media

By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.

5 Ways to Increase Brand Recognition Online with Social Media

By Melody McKinnon on May 26, 2018 No Comment marketing, social media

By Carol Bull In today’s fast-paced, technological world, your online brand is everything. Not only do you need to have your website on the first page of Google, but you also need to build social media profiles that your customers consider worth following. That’s no easy task because of the millions of users clamoring for […]

5 Statistics Reveal the Future of Online Marketing

By Melody McKinnon on January 9, 2017 2 Comments Canadian marketing, Canadian statistics, marketing

By Cassie Phillips Online marketing continues to change and develop rapidly, and there is always an exciting new development just around the corner. There are some thrilling new trends in digital marketing, and they are set to change the way marketers reach out to their target audiences. These are a few statistics that illustrate how […]

Canadian Retailers: Low Loonie Can Lure American Online Shoppers

By Melody McKinnon on July 21, 2015 4 Comments Canadian e-commerce, Canadian Retail, Canadian web-based business, marketing

The low Canadian dollar is such great news for businesses in this country, and online retailers are no exception. It encourages Canadians to shop at home instead of running to the US for everything, but the benefits don’t stop there. You now have a rare opportunity to lure American shoppers to your online store.