The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.
When most marketing departments think of working with influential bloggers, they envision sponsored posts and reviews. When it comes to press releases, they send out standard information in their usual format. By doing so, they’re missing an opportunity to be published on hundreds of blogs, free of charge.
Capturing leads and converting them to revenue are two of the most critical, yet elusive goals of virtually every business. Small businesses, major corporations, retailers, bloggers and digital marketers everywhere, all understand how important it is to their success. Further complicating matters is the fact that this challenge is in a perpetual state of change.
Your Customer Acquisition Cost (CAC) is a critical part of calculating profit. You must track, monitor, test and optimize it, constantly tweaking it as you go. If you’re looking for investors, it’s an important number they’ll all ask for. Most of today’s CAC is based on online advertising. Luckily, the digital world comes with a […]
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
Submitted by SkylineSocial.com Marketing experts at Skyline Social conducted a study to reveal the most popular digital marketing tools worldwide.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]
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