When most marketing departments think of working with influential bloggers, they envision sponsored posts and reviews. When it comes to press releases, they send out standard information in their usual format. By doing so, they’re missing an opportunity to be published on hundreds of blogs, free of charge.
About This Column This monthly column on Online Business Canada is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first […]
This week, the National Retail Federation (NRF) released a report stating that back-to-school spending is expected to reach USD $146.8 billion in 2026. However, the latest analysis by creator marketing platform, Billo, found that many businesses don’t take full advantage of this shopping event.
Is affiliate marketing one of your top three marketing channels? If not, it might be time to examine why your affiliates aren’t bringing in more sales. The potential is certainly there. Shopify reports affiliate marketing is one of the top three customer acquisition channels for 54 percent of marketers, and 20 percent rank it as […]
The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]
You may be approached by marketing agencies or individuals wanting to place a “do follow” link in your existing content, or offering a guest post in exchange for including a “do follow” link in it. Should you agree?
Victoria Day (Fête de la Reine) is officially celebrated in Canada as the birthday of our sovereign (initially, in celebration of Queen Victoria’s birthday). It falls on the last Monday before May 25th. While we do have a large number of royal fans in this country, more often than not they’re celebrating the federal holiday […]
Your Customer Acquisition Cost (CAC) is a critical part of calculating profit. You must track, monitor, test and optimize it, constantly tweaking it as you go. If you’re looking for investors, it’s an important number they’ll all ask for. Most of today’s CAC is based on online advertising. Luckily, the digital world comes with a […]
Last year, 61.7 percent of Canadians celebrated Easter, spending an average of almost $60/person. Sixty percent of Canadian consumers spent their Easter budget on food, candy, and eating out, while 19 percent bought toys.
Coupons have always been a popular and effective way to bring customers into stores and increase sales. I’ve watched them evolve into a digital option for the past 20+ years, as ecommerce and online delivery transformed to better utilize them. Today, with the right tools you can send a digital coupon even more easily than […]
How to Get More Bloggers to Publish Your Press Release
by Melody McKinnon, Online Business & Marketing Manager - 3 Comments
17 Tips for Your Store’s First ONLINE Holiday Season
by Melody McKinnon, Online Business & Marketing Manager - 3 Comments
SEPTEMBER 2026: Tips to Grow Your Canadian Small Business Online
by Melody McKinnon, Online Business & Marketing Manager - No Comment
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by Melody McKinnon, Online Business & Marketing Manager - 4 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
2026 Top 5 Dropshipping Product Suppliers for Canadians
by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
Finding Wholesale Suppliers for your Canadian Business
by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
