Brand Management: Top 5 Strategies to Build Customer Loyalty

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Brand Management: Top 5 Strategies to Build Customer Loyalty

Customer retention and repeat purchases are always critical for businesses that want a healthy bottom line, but it’s even more important in an unstable economy and evolving search environment. Fortunately, from apps to influencers, brands are enjoying spectacular success in bringing their brand management into the online world. Nowhere is that more true than in […]

16 Do’s & Don’ts to Get Your Guest Post Published on Top Blogs

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16 Do’s & Don’ts to Get Your Guest Post Published on Top Blogs

Publishing guest posts on blogs is a cost-effective way to reach your target market and build brand awareness. Bloggers can gain an impressive, loyal following with their excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.

Expert Digital Marketing Strategies to Drive E-Commerce Growth

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Expert Digital Marketing Strategies to Drive E-Commerce Growth

By Daniel Martin The speed at which our modern world changes is almost incomprehensible. Someone from the 1800s or even the 1900s wouldn’t be able to deal with all these changes happening monthly, even weekly at times. It’d be far too overwhelming for them, yet we are charging ahead. 

Steal Our Top 11 Tactics for Motivating Affiliate Partners

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Steal Our Top 11 Tactics for Motivating Affiliate Partners

Is affiliate marketing one of your top three marketing channels? If not, it might be time to examine why your affiliates aren’t bringing in more sales. The potential is certainly there. Shopify reports affiliate marketing is one of the top three customer acquisition channels for 54 percent of marketers, and 20 percent rank it as […]

2024 Shopping Days in the 4th Quarter (Infographic)

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2024 Shopping Days in the 4th Quarter (Infographic)

The lucrative fourth quarter is eagerly anticipated by most Canadian small businesses as the most profitable time of year. They’re deep into planning marketing campaigns, setting up sales funnels, writing ad copy, testing their website, and creating outstanding holiday content.

How to Get More Bloggers to Publish Your Press Release

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How to Get More Bloggers to Publish Your Press Release

When most marketing departments think of working with influential bloggers, they envision sponsored posts and reviews. When it comes to press releases, they send out standard information in their usual format. By doing so, they’re missing an opportunity to be published on hundreds of blogs, free of charge.

Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

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Gift-Buyer’s Journey: Content Strategy Doubles Sales (Infographic)

The buyer journey typically refers to the steps a buyer takes when ordering a product, and ideally well after the product is received. When the buyer is shopping for a gift, you can double leads and sales opportunities by bringing the gift recipient into the process. Content that is strategically distributed before, during and after […]

JULY: Monthly Tips to Grow Your Canadian Small Business Online

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JULY: Monthly Tips to Grow Your Canadian Small Business Online

About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]

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