About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Canadian ecommerce brands are more familiar with online marketing than most other types of Canadian businesses. They’ve been utilizing and testing email, SMS (short message service/texts), and push marketing (broad market advertising) for years, refining their sales strategy by integrating it with their digital marketing strategy. Their results can provide a benchmark for other types […]
Submitted by Repocket “The future of social media is monetization,” claims Jason Adler, an expert at Repocket. Reddit, the “front page of the internet,” seems to agree with this sentiment. They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform.
Brands and retailers tend to think of affiliate marketers as the last step before making a sale, but a new report indicates they influence purchases throughout the customer journey. You can use this data and the tips we’ve provided to turn your affiliate marketing program into your top source of sales.
It comes as no great surprise that the holiday season is critical to small business profitability every year, but just how vital is it for their survival? The following report summarizes the findings of one of the oldest email marketing platforms, Constant Contact. [DISCLOSURE: We may receive compensation for links to products on this website.] […]
Online business and digital marketing can change in an instant, like anything based on technology these days. It’s critical for businesses to stay on top of changes so they can remain competitive and profitable in this perpetual state of evolution. It’s tough for books to keep pace because by the time they’re published, the information […]
SAN ANTONIO, July 18, 2022 /CNW/ — The metaverse is anticipated to become a platform where people, especially Gen Z, spend time with social communities, consume media, and participate in virtual events and sports. Frost & Sullivan’s recent analysis, Global Metaverse Growth Opportunities, finds that the metaverse will be an interconnected network of virtual worlds […]
We know social media is wildly popular with Canadians who use the internet (almost 90 percent of us are connected), and those who market to them. Ninety-four percent of online adult Canadians have an account on at least one social media network, according to Ryerson’s Social Media Lab.
By Darwin Liu In 2020 the ecommerce industry saw an increase in consumer spending by 44% year over year because of the pandemic. While many government restrictions have relaxed, 2021’s holiday season is still expected to see exceptional growth in online sales.
By Alex Varricchio As things change digital marketing will increasingly become the driver for many companies. With this comes the need for your team to be at the brainstorming table constantly developing new ideas for the next project.
Glossary of Affiliate Marketing Terms for Beginners
by Melody McKinnon, Online Business & Marketing Manager - 6 Comments
How Canadian Online Influencers Find (and Pitch) Businesses
by Melody McKinnon, Online Business & Marketing Manager - 5 Comments
5+ Effective Social Media Platforms You Probably Haven’t Heard Of
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Online Business FAQs: Should I Sell “Do Follow” Links to Marketers?
by Melody McKinnon, Online Business & Marketing Manager - 2 Comments
Wholesale Drop Shipping for Canadian Online Sellers
by Melody McKinnon, Online Business & Marketing Manager - 110 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 92 Comments
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by Melody McKinnon, Online Business & Marketing Manager - 90 Comments
Popular Canadian Blogs for Blogger Outreach and Influencer Marketing
by Melody McKinnon, Online Business & Marketing Manager - 81 Comments
