“Every October, the virtual aisles of Amazon transform into a Halloween wonderland, with design tricks that are as potent as a witch’s brew,” says Jason Adler, a senior software engineer at Repocket. It’s clear that Amazon’s mastery in leveraging festive periods, particularly Halloween, has become an exemplar in digital marketing and e-commerce strategy says JungleScout. […]
Canadian sales on Amazon.ca have exploded in recent years and sellers are taking notice. It’s hard to ignore over a billion dollars in Canadian third-party seller sales in this country alone (more than $2 billion globally). An impressive growth rate of 40 percent YOY confirms that selling on the marketplace is a sound decision.
Study Highlights: A third of Canadians purchase second-hand goods more than once a month (31%) – with nearly three in four (73%) doing so to make their money go further
As the latest season of Winter Love Island continues, the show’s partnership with eBay has had an undeniable impact on consumer interest and general awareness of pre-loved clothing. In fact, research revealed that 53% of Love Island viewers who had awareness of Love Island’s partnership with eBay, purchased “pre-loved” clothing during the last three months.
Selling on online marketplaces has become a critical part of ecommerce. Twenty-seven percent of retailers use ecommerce marketplaces as part of their acquisition and retention strategy to drive growth, according to Shopify.
More and more Canadian small businesses and entrepreneurs have begun to explore online opportunities. As they settle into the Canadian market, they may consider expanding to markets outside of Canada.
By Barry Campbell Independent Canadian vendors are important contributors to the fabric of Canadian culture; numbering over 1.2M strong. Unfortunately in the world of online shopping they are less than equally represented.
Canadian consumers who frequently purchase online indicate their favourite places to do so are online marketplaces, according to a recent survey by GetApp. Fifty-nine percent of Canadians surveyed said they shop online markeplaces often, and another 29 percent said they shop there sometimes.
Numerous surveys have found recommerce (selling used or excess items) is one of the fastest growing online markets in Canada. The products range from clothing to electronics and everything in between. Some brands within each category typically sell faster (and for more money) than others. An often underserved, high-demand secondhand category is Cosmetics. Following is […]
PRESS RELEASE – 27% of Canadian adults, or roughly an estimated 8.2 million people, plan to shop this year’s Amazon Prime Day sales, up from 24% in 2021, according to ‘Finder’s Amazon Prime Day Shopping Report’.
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