Search Engine Optimization (SEO)

10 Spring Cleaning Tips and Tools for your Website or Blog

By Melody McKinnon on March 18, 2019 6 Comments Canadian Blogging, Canadian e-commerce, Search Engine Optimization (SEO), website development

There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]

Canadian Report: English and French Use of Voice Search

By Melody McKinnon on December 4, 2018 No Comment Canadian consumers, Canadian marketing, Search Engine Optimization (SEO)

TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.

Use Organic Local SEO to Increase Foot Traffic (Statistics & Tips) ©

By Melody McKinnon on September 7, 2018 6 Comments Canadian marketing, Canadian statistics, multi-channel marketing Canada, Search Engine Optimization (SEO)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

5 Creative Link-Building Tricks to Help You Outrank Competitors

By Melody McKinnon on August 4, 2018 2 Comments Search Engine Optimization (SEO)

By Seph Cadiz If you’re like every online Canadian business wanting to rank on page one of Google, you leverage every possible SEO advantage at your disposal. With backlinks being one of the most influential search-ranking factors in Google’s search algorithm; wielding a diverse backlink skill set and profile will give you a leg up over […]

HTTPS: The Easy Way to Implement SSL on a WordPress Blog

By Melody McKinnon on May 19, 2018 1 Comment Blogging, Canadian e-commerce, Search Engine Optimization (SEO), security

Google recently announced that the new release of their Chrome browser in July, 2018, will mark all HTTP sites as “not secure”. It’s also suspected that websites deemed “not secure” by Google will see a steady drop in rank.

How Social Media Engagement Impacts Search Ranking ©

By Melody McKinnon on February 4, 2014 4 Comments Canadian marketing, infographic, Search Engine Optimization (SEO), social media

Social media engagement can benefit Canadian businesses in a myriad of ways. We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

By Melody McKinnon on October 25, 2013 3 Comments Blogging, Canadian marketing, content marketing, infographic, Search Engine Optimization (SEO)

How to Sell Content Marketing to Skeptics ©

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]

By Melody McKinnon on June 28, 2013 6 Comments Blogging, Canadian marketing, Canadian web-based business, publishing, Search Engine Optimization (SEO)

7 Ways Stealing Content from other Sites can Ruin Your Business ©

As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a useful, original article. Unfortunately, dedication to quality work puts a target on my […]

By Melody McKinnon on January 21, 2013 6 Comments Canadian marketing, Click-Through Rate (CTR), Google, Search Engine Optimization (SEO), website development

Canadian Internet entrepreneurs can always use a boost in click-through rates from search engines. In this post, Thomas McMahon shares his tips for using Rich Snippets to make your webpage stand out on search engine result pages so you can grab those clicks! Make sure you don’t abuse this trick, however, or it may backfire […]