Search Engine Optimization (SEO) Archives ⋆ Online Business Canada

12 Kinds of Valentine’s Day Content That Online Shoppers Love

By Marie A Smith on February 11, 2021 No Comment Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian Retail, Search Engine Optimization (SEO)

Canadians are world leaders in love and sentimentality, and the amount we spend on it is growing five times faster than our international counterparts. Naturally, we’ll be buying Valentine’s Day gifts for our sweethearts, family members (including pets), and also ourselves.

Inbound Marketing: 7 Ways to Diversify Your Traffic Sources

By Melody McKinnon on January 3, 2021 1 Comment Canadian marketing, Search Engine Optimization (SEO)

Search engine features, guidelines and rankings change on a regular basis. It has become almost impossible for the average person to comply with all of their demands and compete with not only other merchants, but also the search engine itself. They still serve up most of our organic traffic, but it seems wise to plan […]

7 Ways Stealing Content from other Sites can Ruin Your Business

By Melody McKinnon on August 19, 2020 6 Comments Blogging, Canadian marketing, Canadian web-based business, publishing, Search Engine Optimization (SEO)

As a business writer of original content, I take pride in giving it all I have. I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts. Then, I apply writing and marketing skills to produce a useful, original article.

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

By Melody McKinnon on June 20, 2020 6 Comments Canadian marketing, Canadian statistics, multi-channel marketing Canada, Search Engine Optimization (SEO)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.

10 Spring Cleaning Tips and Tools for your Website or Blog

By Melody McKinnon on March 18, 2019 6 Comments Canadian Blogging, Canadian e-commerce, Search Engine Optimization (SEO), website development

There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]

Canadian Report: English and French Use of Voice Search

By Melody McKinnon on December 4, 2018 No Comment Canadian consumers, Canadian marketing, Search Engine Optimization (SEO)

TORONTO, Nov. 30, 2018 /PRNewswire/ — Mindshare Canada has released a new report uncovering what Canadians say to their smart speakers.

5 Creative Link-Building Tricks to Help You Outrank Competitors

By Melody McKinnon on August 4, 2018 2 Comments Search Engine Optimization (SEO)

By Seph Cadiz If you’re like every online Canadian business wanting to rank on page one of Google, you leverage every possible SEO advantage at your disposal. With backlinks being one of the most influential search-ranking factors in Google’s search algorithm; wielding a diverse backlink skill set and profile will give you a leg up over […]

HTTPS: The Easy Way to Implement SSL on a WordPress Blog

By Melody McKinnon on May 19, 2018 1 Comment Blogging, Canadian e-commerce, Search Engine Optimization (SEO), security

Google recently announced that the new release of their Chrome browser in July, 2018, will mark all HTTP sites as “not secure”. It’s also suspected that websites deemed “not secure” by Google will see a steady drop in rank.

By Melody McKinnon on February 4, 2014 4 Comments Canadian marketing, infographic, Search Engine Optimization (SEO), social media

Social media engagement can benefit Canadian businesses in a myriad of ways. We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

By Melody McKinnon on October 25, 2013 3 Comments Blogging, Canadian marketing, content marketing, infographic, Search Engine Optimization (SEO)

How to Sell Content Marketing to Skeptics ©

By Emma-Julie Fox The search engine optimization (SEO) community may be abuzz about content marketing today, but not everyone is convinced they should also join the bandwagon. To be fair, it is not easy to pursue such a campaign. It’s almost impossible to do it single-handedly because of the amount of work involved. Unless you’ve […]