10 Spring Cleaning Tips and Tools for your Website or Blog

10 Spring Cleaning Tips and Tools for your Website or Blog

There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]

Large SEO Study Reveals Canadian Organic Click-Through Rates (CTR)

Large SEO Study Reveals Canadian Organic Click-Through Rates (CTR)

Click-through rates are an important part of evaluating the success of search engine campaigns and organic traffic, yet they are limited when trying to reach solid conclusions that you can build a strategy upon. It takes a massive amount of data to reach actionable conclusions, that will hold up for a reasonable period of time […]

12 Kinds of Valentine’s Day Content That Online Shoppers Love

12 Kinds of Valentine’s Day Content That Online Shoppers Love

Canadians are world leaders in love and sentimentality, and the amount we spend on it is growing five times faster than our international counterparts. Naturally, we’ll be buying Valentine’s Day gifts for our sweethearts, family members (including pets), and also ourselves.

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.