Inbound Marketing: 7 Ways to Diversify Your Traffic Sources

Inbound Marketing: 7 Ways to Diversify Your Traffic Sources

Search engine features, guidelines and rankings change on a regular basis. It has become almost impossible for the average person to comply with all of their demands and compete with not only other merchants, but also the search engine itself. They still serve up most of our organic traffic, but it seems wise to plan […]

7 Ways Stealing Content from other Sites can Ruin Your Business

7 Ways Stealing Content from other Sites can Ruin Your Business

As a business writer of original content, I take pride in giving it all I have.  I spend a great deal of time researching, paraphrasing, formatting and illustrating articles and blog posts.  Then, I apply writing and marketing skills to produce a useful, original article.

10 Spring Cleaning Tips and Tools for your Website or Blog

10 Spring Cleaning Tips and Tools for your Website or Blog

There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]

12 Kinds of Valentine’s Day Content That Online Shoppers Love

12 Kinds of Valentine’s Day Content That Online Shoppers Love

Canadians are world leaders in love and sentimentality, and the amount we spend on it is growing five times faster than our international counterparts. Naturally, we’ll be buying Valentine’s Day gifts for our sweethearts, family members (including pets), and also ourselves.

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

Use Organic Local SEO to Increase Foot Traffic (Stats & Tips)

Canadian consumers are searching for, and finding, products and services through local searches on major search engines. In fact, online searches are the first step of most purchasing journeys, whether the shopper is looking for online or physical stores. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses.