Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more. […]
Many websites have recently lost their Google PR due to the alleged selling of links or excessive link trades. Google often judges links without the “nofollow” tag as attempts to exploit their link popularity algorithm (even when it isn’t). As a result, most webmasters who weren’t “no following” their links before, will now be […]
Several years ago, I almost had a coronary the first time I saw the bounce rate for a site I was administering through Google Analytics. The metric sent me off on a research journey for clarification. Just what was this bounce rate, and how dare it imply that visitors were leaving my home page almost […]
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