Top Canadian Business Groups on LinkedIn

Top Canadian Business Groups on LinkedIn

Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]

2019 Report: Social Media Use in Canada

2019 Report: Social Media Use in Canada

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA).  Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

Easily Create Viral Memes or Animated Gifs with These Editing Tools ©

Easily Create Viral Memes or Animated Gifs with These Editing Tools ©

Pinterest, Instagram, Facebook, Twitter, and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters or memes, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business. Sharable images may be […]

How to Align Social Media Marketing with Content Marketing

How to Align Social Media Marketing with Content Marketing

By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

Review: LinkedU Advanced LinkedIn Marketing Training ©

Review: LinkedU Advanced LinkedIn Marketing Training ©

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

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