2018 Social Media Use in Canada

2018 Social Media Use in Canada

It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least. Online marketers need more than a basic awareness of social media use in this country, however. Targeted campaigns require data pertaining to […]

How to Align Social Media Marketing with Content Marketing

How to Align Social Media Marketing with Content Marketing

By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

Review: LinkedU Advanced LinkedIn Marketing Training ©

Review: LinkedU Advanced LinkedIn Marketing Training ©

Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]

A Staggering 90% of Canadian Online Moms Love YouTube

A Staggering 90% of Canadian Online Moms Love YouTube

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

Social Media Use in Canada, 2017

Social Media Use in Canada, 2017

Social media in Canada has reached a point of saturation, according to the latest data from Pollara.  Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

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