Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos.
Online shopping has accelerated in Canada over the past few years. As Canadian consumers become more comfortable with digital transactions, they’ve begun to explore additional online shopping platforms and networks, such as social media channels. Adoption rates are expected to be much faster, as Canadians and ecommerce enthusiasts from around the world accept the internet […]
Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
It’s time for our annual data report on Canadian social media use! Each year, we gather Canadian statistics from multiple sources and reorganize it by platform. Enthusiasm for social media in Canada remains consistent in 2024, but analysis takes us deeper to reveal changes when new data is published.
When Canadian entrepreneurs go looking for information or inspiration on YouTube, most of what they find has been produced in other countries. When they do find Canadian content on the network, it’s often severely limited or outdated.
Visibility has become an almost insurmountable challenge on today’s crowded internet. Even if you ‘pay to play,’ it’s becoming much more difficult (and expensive) to be seen on social media networks and search engines. These digital marketing spaces are ripe for disruption and poised for evolution, which may include specialty search engines and niche social […]
Submitted by Repocket “The future of social media is monetization,” claims Jason Adler, an expert at Repocket. Reddit, the “front page of the internet,” seems to agree with this sentiment. They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform.
Almost every niche includes people with families. With a little creative thinking, you can figure out what type of social media marketing will draw them out on Family Day (and other provincial celebrations in February). Contests are an irresistible magnet for families, be it for the prize or bragging rights.
Canada’s beauty and culture is world renowned and it frequently shows up on Instagram as such. Whether it’s Canadian or international tourists, Canada is the popular subject of many photos shared on social media by travelers and influencers.
It’s time for our annual report on Canadian social media use! Social media usage data indicates we’re just as enthusiastic about social media in Canada as we’ve ever been, and that’s a lot of enthusiasm. This country has always been a world leader in social media use.
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