Canadians of all ages are noted for their enthusiastic consumption of online videos. Our Social Media Use in Canada report reveals that 72 percent of Millennials, 67 percent of GenX and 50 percent of Baby Boomers on YouTube. Sixteen percent of Canadians follow businesses on YouTube, with many more finding companies at random as they […]
Instagram‘s 400 million+ active users (well over 7 million in Canada) are proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.
Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]
Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]
Pinterest, Instagram, Facebook, Twitter, and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters or memes, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business. Sharable images may be […]
For more recent data, please read our 2019 Report: Social Media Use in Canada. It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.
By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.
Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche. A nod of approval from the right blogger can seriously increase sales, and having one as […]
By Carol Bull In today’s fast-paced, technological world, your online brand is everything. Not only do you need to have your website on the first page of Google, but you also need to build social media profiles that your customers consider worth following. That’s no easy task because of the millions of users clamoring for […]
Following is a review of Linked(In) University (LinkedU), which I took myself. The course was purchased and the owners did not solicit this review. One of the things I do is social media management, be that marketing or prospecting. I pride myself on keeping up with the latest strategies because Internet marketing is in a […]