social media Archives ⋆ Page 2 of 7 ⋆ Online Business Canada

Top Canadian YouTube Creators for Small Businesses to Follow

By Melody McKinnon on May 28, 2021 No Comment Canadian business, Canadian entrepreneur, social media

When Canadian entrepreneurs go looking for information or inspiration on YouTube, most of what they find has been produced in other countries. When they do find Canadian content on the network, it’s often severely limited or outdated.

Easy Image Editing Tools for Creating Viral Memes

By Melody McKinnon on April 30, 2021 10 Comments Canadian blogger, Canadian marketing, free graphics, social media

Pinterest, Instagram, Facebook, Twitter, and a wealth of other social networks facilitate image sharing. Some of the most commonly-shared images are digital posters or ‘memes’, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business as well. Shareable images may […]

The 7 Most Popular Types of Social Media Contests

By Melody McKinnon on November 5, 2020 1 Comment Canadian marketing, social media

Social media contests are all about engagement and actionable data. They pack more punch than traditional social media marketing due to the sharing potential, which you can encourage with entry requirements and features like bonus entries. It’s also a brilliant way to score coveted User Generated Content (UGC), such as photos and videos. Additionally, expert marketers […]

2020 Report: Social Media Use in Canada

By Melody McKinnon on August 10, 2020 2 Comments Canadian consumers, Canadian marketing, social media

It’s time for our annual report on the use of social media in Canada. Data has been scarce this year and much of what’s available revolves around the pandemic. Information from 2020 won’t be very useful in planning your campaigns next year but it might help you this year, and in the event of future […]

Research: Marketing to Confined Consumers

By Melody McKinnon on July 24, 2020 1 Comment marketing, social media

For the first few weeks into this pandemic, consumers were focused almost entirely on COVID-19 and were only interested in buying items that would help them through it. For most businesses, that meant their traffic and engagement dropped dramatically.

How to Use LinkedIn to Grow Your Small Business (Infographic)

By Melody McKinnon on July 16, 2020 1 Comment social media

According to CIRA, LinkedIn is the second most popular social network in Canada, with 35 percent of Canadians having an account. I expect that number to grow as this country copes with job losses and businesses are desperate for sales.

Learn YouTube Marketing for Your Small Business (Infographic)

By Melody McKinnon on September 10, 2019 No Comment Canadian marketing, social media

Canadians of all ages are noted for their enthusiastic consumption of online videos. Our Social Media Use in Canada report reveals that 72 percent of Millennials, 67 percent of GenX and 50 percent of Baby Boomers are on YouTube. Sixteen percent of Canadians follow businesses on YouTube. Many more find companies at random as they […]

2019 Report: Social Media Use in Canada

By Melody McKinnon on June 30, 2019 1 Comment Canadian consumers, Canadian marketing, Canadian statistics, social media

Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]

2018 Social Media Use in Canada

By Melody McKinnon on July 17, 2018 5 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

For more recent data, please read our 2019 Report: Social Media Use in Canada. It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.

How to Align Social Media Marketing with Content Marketing

By Melody McKinnon on June 30, 2018 2 Comments marketing, social media

By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.