Canadian Influencer Content Marketing

Canadian Influencer Content Marketing

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

Top Canadian Business Groups on LinkedIn ©

Top Canadian Business Groups on LinkedIn ©

Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]

Easily Create Viral Memes or Animated Gifs with These Editing Tools ©

Easily Create Viral Memes or Animated Gifs with These Editing Tools ©

Pinterest, Instagram, Flickr, Facebook, Twitter, Google+, and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters or memes, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business. Sharable images […]

5 Tips for Choosing a Social Media Manager for Your Business

5 Tips for Choosing a Social Media Manager for Your Business

By Ady Wilson Having a business presence on social media is more important than ever, when it comes to increasing brand awareness and interacting with consumers. However, while you might be familiar with Twitter, Facebook, and Instagram for personal use, using them for business can be a bit more challenging. From knowing when and how […]

Pinterest Use in Canada is Growing Rapidly (Statistics)

Pinterest Use in Canada is Growing Rapidly (Statistics)

Ahalogy’s 2016 Media Consumption Report was released this month, revealing data about Canadian Pinterest user demographics, habits, and behaviour. The statistics confirm that Pinterest use is growing rapidly in Canada, with over 35% joining the image-sharing social media network last year. Half of Canadian active Pinners use Pinterest 2–3 times per week or more, and […]

15+ Best Instagram Business Tools ©

15+ Best Instagram Business Tools ©

Instagram recently announced the addition of business pages, which should be available to Canadians in 2017. Its 400 million active users (7 million in Canada) are already proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach […]

Canadian Social Media Use and Online Brand Interaction (Statistics)

Canadian Social Media Use and Online Brand Interaction (Statistics)

Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]

Canadian eCommerce and Social Sales (Q1 2016 Data)

Canadian eCommerce and Social Sales (Q1 2016 Data)

Online sales in Canada are expected to be stronger than ever in 2016. eTail Canada predicts that eCommerce sales in this country will top $34.04 billion this year. In their Q1 report, Demac Media suggests the typically slow first quarter is the perfect time for businesses to focus on social sales and segments experiencing growth. […]

Top Online Business and Marketing Books of 2015 ©

Top Online Business and Marketing Books of 2015 ©

Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]

2015 Canadian Social Media Usage Statistics

2015 Canadian Social Media Usage Statistics

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. 2015 Canadian Social Media Usage […]