TikTok is one of the hottest social networks online today. The app has been downloaded over 2 billion times globally. Canadians are embracing TikTok in a big way, but marketers have remained unsure of how to utilize the micro-video social network to reach them.
Instagram‘s billion+ users (well over 15 million in Canada) are proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.
Pinterest, Instagram, Facebook, Twitter, and a wealth of other social networks facilitate image sharing. Some of the most commonly-shared images are digital posters or ‘memes’, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business as well. Shareable images may […]
It’s time for our annual report on the use of social media in Canada. Data has been scarce this year and much of what’s available revolves around the pandemic. Information from 2020 won’t be very useful in planning your campaigns next year but it might help you this year, and in the event of future […]
For the first few weeks into this pandemic, consumers were focused almost entirely on COVID-19 and were only interested in buying items that would help them through it. For most businesses, that meant their traffic and engagement dropped dramatically.
According to CIRA, LinkedIn is the second most popular social network in Canada, with 35 percent of Canadians having an account. I expect that number to grow as this country copes with job losses and businesses are desperate for sales.
Canadians of all ages are noted for their enthusiastic consumption of online videos. Our Social Media Use in Canada report reveals that 72 percent of Millennials, 67 percent of GenX and 50 percent of Baby Boomers are on YouTube. Sixteen percent of Canadians follow businesses on YouTube. Many more find companies at random as they […]
Almost 90 percent of Canadians have an internet connection, according to the Canadian Internet Registration Authority (CIRA). Nearly all of them use social media to some extent, and 61 percent engage on social media every single day. Marketers and business owners are learning how to reach them and engage them, but first they need to […]
For more recent data, please read our 2019 Report: Social Media Use in Canada. It comes as no surprise that virtually all Canadians with internet access use social media to one degree or another. The vast majority of us have a Facebook account, at the very least.
By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.
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