social media Archives ⋆ Page 3 of 6 ⋆ Online Business Canada

5 Tips for Choosing a Social Media Manager for Your Business

By Melody McKinnon on October 1, 2016 2 Comments Canadian marketing, human resources, social media

By Ady Wilson Having a business presence on social media is more important than ever, when it comes to increasing brand awareness and interacting with consumers. However, while you might be familiar with Twitter, Facebook, and Instagram for personal use, using them for business can be a bit more challenging. From knowing when and how […]

Pinterest Use in Canada is Growing Rapidly (Statistics)

By Melody McKinnon on September 16, 2016 5 Comments Canadian consumers, Canadian statistics, social media

Ahalogy’s 2016 Media Consumption Report was released this month, revealing data about Canadian Pinterest user demographics, habits, and behaviour. The statistics confirm that Pinterest use is growing rapidly in Canada, with over 35% joining the image-sharing social media network last year. Half of Canadian active Pinners use Pinterest 2–3 times per week or more, and […]

Canadian Social Media Use and Online Brand Interaction (Statistics)

By Melody McKinnon on May 24, 2016 28 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

Canadians love using social media in 2016 and Facebook continues to be the social network they use most, a new survey from InsightsWest has determined. Facebook, YouTube and Instagram use is still growing at a healthy pace overall in Canada, while Twitter, Google+, Pinterest, LinkedIn, Tumblr and Reddit usage has slowed down a bit. A […]

Canadian eCommerce and Social Sales (Q1 2016 Data)

By Melody McKinnon on April 26, 2016 3 Comments Canadian e-commerce, Canadian Retail, Canadian statistics, Canadian web-based business, social media

Online sales in Canada are expected to be stronger than ever in 2016. eTail Canada predicts that eCommerce sales in this country will top $34.04 billion this year. In their Q1 report, Demac Media suggests the typically slow first quarter is the perfect time for businesses to focus on social sales and segments experiencing growth. […]

Top Online Business and Marketing Books of 2015 ©

By Melody McKinnon on December 21, 2015 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian small business, Canadian web-based business, social media

Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]

2015 Canadian Social Media Usage Statistics

By Melody McKinnon on January 12, 2015 6 Comments Canadian marketing, Canadian statistics, social media

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. 2015 Canadian Social Media Usage […]

November Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on November 5, 2014 1 Comment Canadian Blogging, Canadian holiday marketing, Canadian Retail, Ezine / Newsletter Publishing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on October 1, 2014 2 Comments Canadian Blogging, Canadian holiday marketing, social media

October Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

British Columbia Benchmarks: Online Marketers (With Infographic)

By Melody McKinnon on September 13, 2014 3 Comments Canadian marketing, Canadian statistics, infographic, social media

A recent Ipsos poll done in cooperation with the BC Association of Integrated Marketers, reached into the minds of British Columbia marketing professionals. The resulting statistics provide insight into the practices, concerns and information sources of these Canadian experts.

By Melody McKinnon on September 3, 2014 4 Comments Blogging, Canadian holiday marketing, Canadian Retail, social media

September Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]