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Top Online Business and Marketing Books of 2015 ©

By Melody McKinnon on December 21, 2015 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian small business, Canadian web-based business, social media

Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]

2015 Canadian Social Media Usage Statistics

By Melody McKinnon on January 12, 2015 6 Comments Canadian marketing, Canadian statistics, social media

A 2015 study conducted by Forum Research indicates that Facebook is still the top social network in Canada, followed by LinkedIn, Twitter and Instagram. The statistics include satisfaction ratings with each network, lead by Instagram. LinkedIn and Instagram usage is increasing, while Facebook and Twitter growth has virtually leveled off. 2015 Canadian Social Media Usage […]

Top 10 Online Business Books of 2014 ©

By Melody McKinnon on December 31, 2014 7 Comments Canadian e-commerce, Canadian entrepreneur, Canadian marketing, Canadian Retail, Canadian web-based business, publishing, social media

For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as […]

November Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on November 5, 2014 1 Comment Canadian Blogging, Canadian holiday marketing, Canadian Retail, Ezine / Newsletter Publishing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

October Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on October 1, 2014 2 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

British Columbia Benchmark: Marketers Online (With Infographic)

By Melody McKinnon on September 13, 2014 3 Comments Canadian marketing, Canadian statistics, infographic, social media

A recent Ipsos poll done in cooperation with the BC Association of Integrated Marketers, reached into the minds of British Columbia marketing professionals. The resulting statistics provide insight into the practices, concerns and information sources of these Canadian experts.

September Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on September 3, 2014 4 Comments Blogging, Canadian holiday marketing, Canadian Retail, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on August 3, 2014 4 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

July Marketable Holidays & Observances (Canadian & Global)

By Melody McKinnon on July 3, 2014 4 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on June 22, 2014 5 Comments Canadian e-commerce, Canadian marketing, Canadian statistics, Canadian web-based business, social media

Canadian eCommerce and Website Marketing Statistics ©

Canadian businesses are getting ready to take on eCommerce but the majority of them aren’t there yet. According to Statistics Canada, only 13% of Canadian companies sold goods and/or services online in 2013, totaling about $136 billion (up from $122 billion in 2012). 64% of those companies were larger enterprises, which sold about $87 billion […]