May Marketable Holidays & Observances (Canadian & Global)

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Canadian Moms’ Top 7 Social Media Networks ©

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

Marketers Reveal Their Most Effective Social Marketing Tactics ©

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.

Mobile Facebook Use Increases in Canada: Work it to Your Advantage ©

Canadians love Facebook, with some 14 million logging in every single day and 19 million logging in at least once per month.  Those numbers have remained steady for the past year, but how we access Facebook has changed significantly. Jordan Banks, Managing Director at Facebook Canada, reports a 15% increase in Canadian Facebook users who […]

How Social Media Engagement Impacts Search Ranking ©

Social media engagement can benefit Canadian businesses in a myriad of ways.  We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

Canadian Digital, Social and Mobile Statistics on a Global Scale ©

Sometimes you don’t really know where you are until you see where the other guy is.  WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts.  They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective.  While the multiple sources […]

Co-operative Social Media Engagement Groups for Canadian Businesses ©

Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion. We’ve been testing social media engagement groups for over a year and have been impressed with […]

January Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline.   In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Digital Platforms Support the Canadian Economy (Infographic) ©

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy.  Part of that industry is the digital platform sub-sector.  The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]