social media Archives ⋆ Page 6 of 7 ⋆ Online Business Canada

January Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on January 2, 2014 4 Comments Blogging, Canadian holiday marketing, Canadian Retail, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

By Melody McKinnon on November 10, 2013 3 Comments Canadian business, Canadian consumers, Canadian marketing, Canadian statistics, social media

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline. In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

Digital Platforms Support the Canadian Economy (Infographic) ©

By Melody McKinnon on October 8, 2013 5 Comments Canadian business, Canadian Business Finance, Canadian marketing, Canadian statistics, infographic, social media

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]

Canadian Consumers Seeking Small Businesses Online (Statistics) ©

By Melody McKinnon on October 1, 2013 4 Comments Canadian consumers, Canadian entrepreneur, Canadian small business, Canadian statistics, social media, website development

Canadians consumers are more likely to do business with small businesses if they can easily do so online, a new TD Canada Trust survey concludes. Consumers want to interact with small businesses through user-friendly websites with eCommerce capabilities, backed by social engagement. It’s clear that Canadians want to support small businesses, but they’re not willing […]

7 Ways to Reach More Canadian Facebook Users ©

By Melody McKinnon on August 16, 2013 6 Comments Canadian marketing, Canadian statistics, social media

Facebook announced this week that there are 19 million active Canadian Facebook users each month, and 14 million of those are daily users. In fact, at 74% Canada’s daily Facebook usage is above the global average (61%) and higher than the US average (70%). That’s a huge pie and most of us are hungry for […]

French Social Networking in Quebec (Statistics & Tips)

By Melody McKinnon on July 26, 2013 6 Comments Canadian consumers, Canadian marketing, Canadian statistics, social media

French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.

By Melody McKinnon on July 20, 2013 6 Comments Canadian business, Canadian marketing, social media

There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy. The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales. Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]

By Melody McKinnon on May 5, 2013 11 Comments Canadian marketing, Canadian self employment, LinkedIn, social media, work at home Canada

It’s a simple enough concept. If you’ve done business with someone on LinkedIn, you can endorse their skills in their profile and/or rate them with My Biz Card. If you want your connections to endorse or rate you, there is the option to ask them via private message. It’s this option that many LinkedIn members […]

Canada on the Cutting Edge of Social Media Research

By Melody McKinnon on April 18, 2013 7 Comments analytics, Canadian demographics, Canadian marketing, Canadian statistics, social media

What better place to have a cutting edge social media research lab than in Canada? Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]