social media Archives ⋆ Page 7 of 7 ⋆ Online Business Canada

Updated: Learn from CIBC’s Example of Bad Online Customer Support

By Melody McKinnon on April 14, 2013 37 Comments Canadian Business Finance, Canadian consumers, customer service, social media

I tweet about good customer service much more often than bad, because most companies have the good business sense to make things right when given the chance. Then CIBC raised my line of credit interest rate from 7-11% for no apparent reason and refused to do anything about it. I tried calling and also made […]

Canadian Social Media Statistics

By Melody McKinnon on March 9, 2013 11 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]

Report: Canadian Moms Love Social Media {Statistics and Tips}

By Melody McKinnon on December 30, 2012 8 Comments Canadian consumers, Canadian demographics, Canadian marketing, Canadian statistics, social media

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting. The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.

The Dollar Value Per Social Share for Canadian Events [Infographic]

By Melody McKinnon on October 25, 2012 3 Comments analytics, Canadian Events, Canadian marketing, Canadian statistics, infographic, social media

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl.

What to Look for in a URL Shortener

By Melody McKinnon on September 10, 2012 6 Comments affiliate marketing, analytics, Canadian marketing, Ezine / Newsletter Publishing, social media

Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade. They can cloak affiliate links to prevent commission hijacking or affiliate bypassing. Shortened URL’s also prevent broken links in e-mail from line character limits. With the advent of character-limited social media, they’ve taken on a new role of lowering […]

How Top Companies Use Social Media [Statistics]

By Melody McKinnon on July 31, 2012 4 Comments Canadian marketing, Canadian statistics, social media

Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers. Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]

The Elusive ROI of Social Media [Infographic]

By Melody McKinnon on July 31, 2012 3 Comments infographic, marketing, social media

Someone once said that trying to figure out the ROI (Return on Investment) of social media is like trying to figure out the ROI of the telephone. We know it works for Canadian businesses and there are options suitable for any budget, so we don’t believe there’s any great need to put a number on […]

Canadians Among Top 10 in Twitter Accounts

By Melody McKinnon on July 30, 2012 5 Comments Canadian statistics, social media, twitter

The latest Twitter study from Semiocast indicates that the social media network reached half a billion accounts last month, lead by the US. Japan remains one of the most active countries, although growth has slowed.