Experts Rank Landing Pages Highest for Value Proposition Testing ©

By Digital Editor - Melody McKinnon on September 9, 2012 3 Comments Canadian marketing, Canadian statistics, value proposition

Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.