Most small businesses in Canada are now convinced they need a website, but tackling the details can be overwhelming. Choosing the wrong website host is one of the most frequent, and biggest mistakes small business owners make when they begin their digital journey.
Not everyone who owns an online business is a techie, let alone a cyber security expert. In fact, most of us know two basic things; our website must be online and it must be secure. We understand we have an ethical responsibility to protect consumers, just as we expect to be protected when we shop […]
I’ve gone through a lot of website hosts in recent years. It was getting to a point where I thought one was just as bad as the other. I wondered how any company managed to do business online with such unreliable web hosting in Canada. After doing some research, I learned the signs of a […]
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
By Sam O’Brien, Chief Marketing Officer, Affise Since the national lockdown, online shopping has moved from being an occasional luxury to an absolute necessity. Thousands of people are still struggling to leave their homes to complete basic tasks such as getting groceries or purchasing some new shoes, as their immune systems are compromised and shops […]
It’s no secret that ecommerce has seen tremendous growth in Canada over the past couple of years. In turn, there has been an increased interest in opening an online store. Some Canadian entrepreneurs are exploring ecommerce as a stand-alone business, while others want to bring their offline store into the online world.
WordPress is one of the most popular website platforms in the world, including Canada. A report from CIRA found more than half of Canadian businesses with .ca domains use WordPress.
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality.
As the world awakens to the importance of environmentally-friendly business practices, data storage has been placed under scrutiny. Website hosting data centres use a staggering amount of energy to run their equipment and keep it cool. The high levels of power required to host websites and store their data, has inspired several providers to offset […]
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]