By Sam O’Brien, Chief Marketing Officer, Affise Since the national lockdown, online shopping has moved from being an occasional luxury to an absolute necessity. Thousands of people are still struggling to leave their homes to complete basic tasks such as getting groceries or purchasing some new shoes, as their immune systems are compromised and shops […]
It’s no secret that ecommerce has seen tremendous growth in Canada over the past couple of years. In turn, there has been an increased interest in opening an online store. Some Canadian entrepreneurs are exploring ecommerce as a stand-alone business, while others want to bring their offline store into the online world.
WordPress is one of the most popular website platforms in the world, including Canada. A report from CIRA found more than half of Canadian businesses with .ca domains use WordPress.
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality.
As the world awakens to the importance of environmentally-friendly business practices, data storage has been placed under scrutiny. Website hosting data centres use a staggering amount of energy to run their equipment and keep it cool. The high levels of power required to host websites and store their data, has inspired several providers to offset […]
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
You may be approached by marketing agencies or individuals wanting to place a “do follow” link in your existing content, or offering a guest post in exchange for including a “do follow” link in it. Should you agree?
The learning curve involved with starting an online business (or bringing an offline business online) is manageable by practically anyone. However, when you start out you’ll find a lot of words and jargon you may not be familiar with, which can make the task more daunting than it has to be. By learning the definition […]
I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]
Web-based startups are some of the least expensive businesses to start in Canada. Online business expenses can often be limited to domain registration and website hosting, at least in the beginning.
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