There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
There is something about any “members only” scenario that instantly intrigues people. They’re lured by the idea of something superior or exclusive and being a part of an elite community. That desire can pull people back to your website time and time again.
The majority of Canadian businesses have come to understand how important and profitable it is to be online, even if they aren’t taking full advantage of the opportunity. It’s impossible to deny that the customer journey has evolved and expanded to include digital options, because it’s part of modern living. The internet certainly isn’t going […]
Building a business from the ground up appeals to many entrepreneurs. The excitement of bringing a business to life is something a lot of them feed on, to fuel their passion and power their progress. But just as it is offline, starting an online business doesn’t necessarily mean starting from scratch.
Whether you intend to build your own website or hire a designer, you’ll need a working knowledge of website functionality as it pertains to the user experience. It will allow you to plan and identify issues that could have a significant impact on your sales and website traffic. The ultimate goal is for website visitors […]
Most small businesses in Canada are now convinced they need a website, but tackling the details can be overwhelming. Choosing the wrong website host is one of the most frequent, and biggest mistakes small business owners make when they begin their digital journey.
Not everyone who owns an online business is a techie, let alone a cyber security expert. In fact, most of us know two basic things; our website must be online and it must be secure. We understand we have an ethical responsibility to protect consumers, just as we expect to be protected when we shop […]
I’ve gone through a lot of website hosts in recent years. It was getting to a point where I thought one was just as bad as the other. I wondered how any company managed to do business online with such unreliable web hosting in Canada. After doing some research, I learned the signs of a […]
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
By Sam O’Brien, Chief Marketing Officer, Affise Since the national lockdown, online shopping has moved from being an occasional luxury to an absolute necessity. Thousands of people are still struggling to leave their homes to complete basic tasks such as getting groceries or purchasing some new shoes, as their immune systems are compromised and shops […]
DISCLOSURE: We may receive compensation for links to products on this website. As an Amazon Associate, we earn from qualifying purchases. Sponsors do not influence our opinion or recommendations, but they do offset the expense involved with providing free information for you.