I’ve burned through a lot of website hosts in recent years. It was getting to a point where I thought one was just as bad as the other. I wondered how any company managed to do business online with such unreliable web hosting in Canada. After doing some research, I learned the signs of a […]
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
WordPress has been my favourite content management system (CMS) from the first time I tried it. While it’s known as a blogging platform, it can be used to create any kind of website you can imagine. The versatility and vast number of options allows it to be used for all types of online businesses, from […]
Web-based startups are some of the least expensive businesses to start in Canada. Online business expenses can often be limited to domain registration and website hosting, at least in the beginning.
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality. The overall launch expense was enormous, but it only began with […]
I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]
We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers. Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally, securely, and in […]
One of the first decisions you have to make when starting your online business in Canada, is whether or not to use a .ca domain name. Even if you’re not ready to go live with a website, your own domain name can be used for secure, custom eMail, redirecting to your social media or other […]
The majority of Canadian businesses have come to understand how important and profitable it is to be online, even if they aren’t taking full advantage of the opportunity. It’s impossible to deny that the customer journey has evolved and expanded to include digital options, because it’s part of modern living. The internet certainly isn’t going […]
There is something about any “members only” scenario that instantly intrigues people. They’re lured by the idea of something superior or exclusive and being a part of an elite community. That desire can pull people back to your website time and time again.