We have reached a point where it is no longer optional for businesses to sell online using professional ecommerce software. Thriving in today’s retail environment demands it and so do consumers.
Not everyone wants to build an online business from the ground up. They’d rather hit the ground running with a proven, established website or the perfect domain name. Others are trying to grow by acquisition. Whatever the reasons, demand has created a virtual market for buying and selling websites, domain names, and a wide variety […]
For many years, we’ve suggested the use of Canadian themes and colours when advertising to Canadians online. It’s always been an easy, effective way to catch the eye of Canadian consumers. As Canadians have become aware of the importance of supporting Canadian businesses, the tactic has become even more powerful.
Opening your website to the public will be one of the most nerve-racking steps you’ll take, as you launch your business online. It’s easy to forget something critical, especially if the world of online business is new to you or if you’re doing most of the website work yourself. Even if your website is being […]
Ecommerce platforms are a popular choice for those who need an all-in-one solution for online sales. They’re relatively easy to set up and they have everything you need to start and grow your ecommerce store. However, there are circumstances that may make a self-hosted, stand-alone shopping cart a better choice for online stores.
There isn’t a site online that couldn’t use a little dusting off and reorganization. Spring is a wonderful time to have a close look at yours and do some cleaning. You can start by visiting your website like you would if it belonged to someone else. Better yet, have a friend or two visit and […]
By the time you begin to notice problems or your website visitors start complaining, you’re already losing money. It’s imperative that you spot any decline in performance and address it before it is reflected in your bottom line.
Whether you intend to build your own website or hire a designer, you’ll need a working knowledge of website functionality as it pertains to the user experience. It will allow you to plan and identify issues that could have a significant impact on your sales and website traffic. The ultimate goal is for website visitors […]
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
Not everyone who owns an online business is a techie, let alone a cyber security expert. In fact, most of us know two basic things; our website must be online and it must be secure. We understand we have an ethical responsibility to protect consumers, just as we expect to be protected when we shop […]
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