I did a lot of research as I prepared to move to a more robust, reliable host for our Canadian websites. In doing so, I came up with a list of considerations involved with reviewing each hosting option (based on over 20 years of experience and learning the hard way). I’ve expanded upon that here, […]
Web-based startups are some of the least expensive businesses to start in Canada. Online business expenses can often be limited to domain registration and website hosting, at least in the beginning.
By Darwin Liu Ecommerce brands often spend substantial resources on ads to drive website traffic, but rarely optimize conversion rates enough to turn increased traffic into sales. While conversion rate optimization may seem daunting at first, researchers of behavioural science have taken great strides in the last decade to further our understanding of buyer behaviour. […]
By the time you begin to notice problems or your website visitors start complaining, you’re already losing money. It’s imperative that you spot any decline in performance and address it before it is reflected in your bottom line.
We have reached a point where it is no longer optional for businesses to sell online using professional ecommerce software. Thriving in today’s retail environment demands it and so do consumers.
I’ve worked with many hosts in 20+ years of owning and managing websites. Before the era of mass acquisitions, it was easy to find a decent host that you could stay with for years. These days, most good hosts have been acquired by a substandard provider who immediately brings the quality down to their level. […]
Ecommerce platforms are a popular choice for those who need an all-in-one solution for online sales. They’re relatively easy to set up and they have everything you need to start and grow your ecommerce store. However, there are circumstances that may make a self-hosted, stand-alone shopping cart a better choice.
One of the most intimidating parts of online business and ecommerce is understanding how to accept payments, and finding the best online payment processors in Canada. As soon as you begin to research, you’ll be hit with unfamiliar terms and frightening legalities that can leave you feeling unqualified to navigate the process. Luckily, with a […]
This feature is sponsored by Create Digital Growth
A growing number of Canadian businesses are recognizing the importance of having a website, even if they don’t conduct digital transactions. Having an online presence provides information and reassurance to consumers in this country and around the world. In fact, six in ten Canadians are more likely to do business with companies who have a […]