Canada’s beauty and culture is world renowned and it frequently shows up on Instagram as such. Whether it’s Canadian or international tourists, Canada is the popular subject of many photos shared on social media by travelers and influencers.
Some of that popularity is measurable. For example, you can track hashtags to find out how often they’re used. It won’t tell you exactly how many people are sharing photos of Canadian cities, but it will reveal how many people are using common hashtags for those cities. That’s how the data in the below press release was collected.
It (quite literally) pays to be aware of how popular individual social media networks are within your target market. If they frequent visual networks, Instagram is definitely the place to be right now. In Canada alone, 55% of those surveyed are on Instagram.
Whether you’re marketing, booking a vacation, or you’re an influencer nomad looking for your next amazing experience, these Canadian cities could be just the ticket!
TORONTO, June 20, 2023 – These are officially Canada’s most Instagrammable cities.
- Toronto is Canada’s most Instagrammable city, with over 55 million hashtags.
- Vancouver is Canada’s second most popular city on Instagram, with over 26 million hashtags.
- Montreal, Calgary and Ottawa are all ranking in the top five.
The study conducted by the real estate experts at Greater Toronto Home Pros analysed hashtags on Instagram to establish the most popular cities in Canada on the social media platform.
Toronto has been revealed as Canada’s most Instagrammable city, with #toronto surpassing over 55.6 million posts. Other popular hashtags related to the city are #torontocity, with over 113,000 posts and #torontocityvibes, with over 19,000 posts. Toronto is known for being extremely vibrant and friendly, so many choose to relocate and involve themselves in the city’s hustle and bustle.
The posts on Instagram which use the hashtag #toronto are an array of scenic photographs taken of the mountains and the incredible skyline during both sunrise and sunset hours.
The second most Instagrammable city is Vancouver. There are over 26 million posts using #vancouver as well as 45,000 using #vancouvercity. Vancouver is extremely popular due to the stark contrast between the modern skyscrapers and majestic mountains that overlook the city. Most of the images shared using #vancouver are shots accentuating the cities stunning natural lakes and waterfalls.
Montreal is Canada’s third most Instagrammable city, amassing over 20 million hashtags on the platform for #montreal. Montreal is widely known for being a culturally diverse destination with an incredible variety of restaurants. The city has the highest number of restaurants per capita in Canada, proving how much it loves its cuisine.
Calgary is the fourth most Instagrammable city in Canada. The city is famous for its importance in the energy industry as well as having a solid job market leading to its popularity for those with young families wanting a successful career and higher quality of life. The city’s popularity on Instagram is proven, with #calgary surpassing over 8.7 million posts.
Ottawa is known for its popularity among the younger generations, with two of Canada’s popular universities residing in this city, the University of Ottawa and Carleton University. Ottawa is Canada’s fifth most Instagrammable city, with #ottawa amassing 7.7 million posts.
Edmonton is Canada’s sixth most Instagrammable city, with #edmonton receiving just over 5.7 million posts. Edmonton is known for its affordable housing, a large variety of employment sectors and vibrant nightlife. It is clear to see via the hashtag that Ottawa based businesses like to use the platform to promote their services to the people of the city, which is a great way of creating connections and finding out what the city has to offer.
Winnipeg and Mississauga are Canada’s seventh and eighth most Instagrammable cities, with #winnipeg amassing 4.8 million posts and #mississauga amassing 4.7 million posts.
The ninth most Instagrammable city in Canada is none other than Brampton. The city is known for its uniqueness and is presently one of the fastest-growing cities in the country. The city’s popularity on Instagram is shown by #brampton surpassing 4.4 million posts.
The final city finishing off the rankings at the tenth most Instagrammable city in Canada is Québec City. Québec City is popular because of its warm hospitality and lower housing prices. The city is proven to be popular on the social media platform, with #quebeccity amassing 1.3 million posts.
Commenting on the findings, a Greater Toronto Home Pros spokesperson said, “Knowing which great city would be perfect for a relocation can be tricky, which is why these findings are a great way to visually indicate how each city looks and feels for those who live and visit there.
However, now more than ever, social media plays a pivotal role in people deciding where they want to live, and using platforms like Instagram can certainly help when it comes to deciding where to visit or live.”
Which Canadian city gets your vote for the most Instagrammable? Please share it in the comments below or join us in the Online Business Canada Facebook group.
