For many years we’ve been hard-pressed to find 10 decent books about online business to share, let alone a list of the best picks. This year we had a bit of a tough time narrowing down our online business book choices! There still isn’t enough truly good information out there to help Canadian businesses as they navigate the Internet frontier, but the situation is improving. Following is our list of choices in order of release date. Read & heed those that apply to you and I guarantee you’ll have a more successful online business in 2015.
Top 10 Online Business Books of 2014
The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks by Shannon Belew (January, 2014) – Technically published in 2013, but we couldn’t get a released copy until early 2014. The Internet has become flooded with so many “social media experts”, it’s tough to tell the true gurus from the “I use ’em so I’m an expert” types. Ms. Belew has proven herself to have true expertise to offer those who are trying to master social selling. She understands that the only way to benefit from social media is to have a strategy and consistently work it.
Recommend This!: Delivering Digital Experiences that People Want to Share by Jason Thibeault and Kirby Wadsworth (January, 2014) – It is imperrative that we explore the mind of the digital consumer if we want to have any chance at all in reaching them online. Engaging with those consumers and nurturing a relationship with them is the key to being heard above the noise when you want them to share.
Web Marketing That Works: Confessions from the Marketing Trenches by Adam Franklin and Toby Jenkins (March, 2014) – This book is precisely what many Canadian businesses need as they begin to promote their businesses via the Internet. It’s intended to guide any type of business, covering everything from SEO to Social Marketing. The templates included make it that much easier to turn their advice into an actionable online marketing plan.
Starting an Online Business All-in-One For Dummiesby Shannon Belew and Joel Elad (July, 2014) – If you’re new to online business and don’t know where to start or step next, Starting an Online Business All-in-One For Dummies will take you there. Like all of the books in the “For Dummies” series, this one is written with the beginner in mind. It’s especially valuable because it’s actually 11 books in one (888 pages)!
UnSelling: The New Customer Experience By Canadians Scott Stratten and Alison Kramer (September, 2014) – The actual sale is your endgame. What leads to the sale is “content, connection, engagement”, and that’s what this book focuses on.