We’ve all learned how important it is to have more control of our income, as well as a flexible backup plan. That has left many Canadians wondering if they should start a home business.
Remote / home office options have always had their perks, from eliminating commutes to taking care of dependents. Something we never considered before, however, is what happens if there’s a pandemic or natural disaster that makes it risky or impossible to work anywhere else?
In this scenario, and with a global recession looming, there are some online business models that are more suitable than others.
Top 5 Online Businesses to Start in 2024
These are the online businesses that are consistently generating revenue, prior to and during the pandemic drama. You can start them as a side hustle or go full time right away.
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1. Content: Writing, Video or Graphics Design
Website and social media content is in high demand and that isn’t going to change in the foreseeable future. In fact, with the pandemic accelerating internet adoption there is even more demand for content. You can offer content creation services, such as blog posts, tutorials, copywriting, infographics, and videos, or provide corporate ghostwriting. There are countless, affordable Udemy online courses if you need to develop skills in your chosen niche.
All you need is a website, which doesn’t have to be fancy. Demonstrate your skills on your website and in social media, so potential clients and employers are convinced you know your stuff. If you get more work than you can handle, consider hiring other freelancers or a Virtual Assistant to pick up the slack.
Check out How to Start a Digital Content Freelancing Business in Canada to get started.
2. Digital Info Products
Create & sell information products such as courses, white papers, reports, or ebooks. Once they’re created, you can sell them over & over again with little more than the occasional update. They can be created and sold from anywhere online, via your website, marketplaces, or any number of virtual teaching platforms.
Learn More: How to Develop Your Own Online Learning Products
3. Virtual Assistant (VA)
Virtual assistants may do anything from social media management to secretarial tasks. Any skill you have that can be done remotely, is marketable under the ‘Virtual Assistant’ label. Tasks like collaborative design and bookkeeping are easily accomplished thanks to “the cloud”, along with other online collaboration and file sharing tools.
Providing virtual assistance is generally the same as any other freelance job and there can be similarities in the services offered. If you need marketable qualifications, you can take a course in executive administration, medical assistant, computer tech or other profession suitable for working from home.
Further Reading: How to Become a Virtual Assistant (VA) in Canada
3. Affiliate Marketing
As more Canadian merchants arrive online, opportunities for online publishers to advertise for them will grow. In the US, affiliate programs are already used frequently as a low-risk, affordable way to reach the online masses.
For publishers (website/blog owners), affiliate marketing is one of the rare businesses that don’t require customer service. It’s probably the most hands-off way to make money online.
Affiliate programs allow you to advertise for a company and earn a percentage of the sales you generate for them. It works best with a website and steady traffic to it. This will be your home base for everything from building a mailing list to social media promotion. Once you’ve established a following, both on your website and in newsletter subscribers, your income will grow. That said, you can also try affiliate marketing without a website.
Learn More: How to Start Affiliate Marketing in Canada
5. Start a Blog
Lucrative blogging has a learning curve but you don’t have to learn it all at once. The most important thing is choosing a niche that is a happy medium between popularity and originality. Set it up on your own domain/hosting for the most monetization opportunities. The majority of hosts now offer easy WordPress set-up.
Once you’re established, you can do quite well with sponsorship from individual companies, product sales, and/or affiliate marketing. Blogging can increase revenue even if it isn’t the main focus of your online business. Diversify your sources of revenue for the best chance of being profitable.
Learn more from our free ultimate guide: How to Make Money Blogging in Canada.
What About Ecommerce?
While ecommerce is booming in Canada, with supply chains struggling and delayed regional shipping, online retail can be a little risky right now for beginners. If you have your own products or a local supplier that doesn’t rely on international supply chains, it’s a great time to start selling online. The situation is stabilizing and I expect most things will be back to normal by next year. Once supply & shipping are stabilized, ecommerce will once again top our list of online business picks.
If you need more guidance, follow our checklist How to Start an Online Business in Canada.
Please comment below or join us in the Online Business Canada Facebook group for further discussion!
7 Recession Proof Online Businesses To Start From Home
Expert help to choose, start, and run the business of your dreams!
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Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.
Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on CanadianDigitalMedia.com, CanadiansInternet.com, CanadianFamily.net, and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.
Still no ecommerce? I think its stabilized enough now but maybe not if you don’t have suppliers in place. Newbies & such.
I got started last year but the goal is to have a full online business up & running by the end of this year or earlier. I’m doing ecommerce and freelancing to start and probably some affiliate marketing when I learn more. Can’t wait!
It’s been really tough to get through ecommerce landmines so I have to agree about beginners. There’s enough to learn when starting a business without landmines. It depends on their experience though if they’re used to dealing with supply chains they should be ok. Others are great choices for anyone really.